Branding Exercises FDIC social media 
South State Correspondent
MARCH 15, 2023
Percentage of Uninsured Deposits: At the time of failure, SVB had approximately 88% of their deposits above the FDIC-insured $250k limit and ran at 95% at the end of last year. 9) Brand Matters: SVB had one of the best brands in banking. Higher cash holdings will now be a demarcation of credit quality.
Jeff For Banks
FEBRUARY 1, 2015
Are you going through a similar exercise? If your brand strives for assimilation, then go with it. K Bank - In today''s abbreviated texting and social media world, this is a bad name, K? Even affinity branded banks, like Red Neck Bank (actual division of a bank), have some merit. Same with Superior Bank, etc.
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