Branding Examples User Experience UX 
Perficient
JANUARY 21, 2021
Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need to quickly navigate and find the information they are seeking. With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen.
PYMNTS
OCTOBER 24, 2016
With this in mind, PYMNTS recently spoke with Leo Castro, vice president of product marketing and brand for BigCommerce , an eCommerce platform, about the opportunities and challenges of trying to eliminate virtual checkout cart abandonment and converting tech-savvy shoppers into buyers. Importance of nailing UX. About The Tracker.
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Perficient
AUGUST 30, 2022
In this blog, I define Agile, explain the key components of an Agile approach, and provide an example of a financial services firm leveraging an Agile methodology to create new products that contribute to elevated customer experiences. Preferred technologies (UI/UX technologies, backend technologies like Java,Net, ETL Informatica, etc.)
PYMNTS
JANUARY 3, 2017
Rewards can help lure customers to a brand and keep them there. I think merchants and issuers alike see the value of rewards in creating a storyline for customers, enhancing the relationship with the brand and driving stronger loyalty,” he added. Retail is a dog-eat-dog world, operating at times on the thinnest of margins.
PYMNTS
MARCH 9, 2017
It’s hard for online-only merchants — which deal with any number of complex variables around customer acquisition, activation and activity — and it’s exponentially more difficult for brick-and-mortar players that are managing a user experience across channels. Which, he noted, why the devil, going forward, will be in the details.
CB Insights
OCTOBER 10, 2017
An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. In aggregate, they command $1.3 trillion in annual spending.
CB Insights
OCTOBER 31, 2019
For example, CRM platform Intercom’s “Answer Bot” can interpret questions and retrieve appropriate answers from the site’s FAQ and help documentation — something that would take users a long time to search for themselves. For example, Microsoft had Tay, an AI bot for Twitter. The chatbot movement gains momentum.
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