PYMNTS

DECEMBER 24, 2020

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. More consumers are going online to shop and pay as the pandemic progresses. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift.

Retail 295

Retail Branding Minneapolis Trends 295

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202

Branding Study Examples Marketing 202

PYMNTS

JANUARY 21, 2021

Plenty of famous retail chains have collapsed both before and during a pandemic that has slammed brick-and-mortar stores, but some iconic names like Pier 1 , Barneys New York and others are coming back – at least in some fashion. The launch of Barneys at Saks is a seminal moment to reignite the brand for the future.”.

Retail 246

Retail Los Angeles New York Branding 246

PYMNTS

DECEMBER 11, 2020

The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. They are beginning to value placing more emphasis on being able to pay however they like, for example. One recent study found that 51.7

Online 241

Online Payments Retail United States 241

PYMNTS

NOVEMBER 26, 2019

Luxury and upscale retail are undergoing some significant changes as the holiday shopping season kicks off and a new decade approaches. Nordstrom is one example of that. The retailer recently delivered earnings that beat analysts’ expectations for the recently completed financial quarter, even as its net sales declined year over year.

Retail 131

Retail Online social media United States 131

PYMNTS

MAY 14, 2020

Every online wine company that reports sales has noted big spikes during the pandemic. The latest to report, Wine.com – which bills itself as the nation’s leading online wine retailer – earned $165 million in revenue and saw 25 percent growth for fiscal 2020, ending March 31. “The With sales of $3.2

Online 164

Online Retail Millennials Analytics 164

PYMNTS

NOVEMBER 10, 2020

Take weddings, for example. The David’s Bridal application was built by Vertebrae , a tech company that specializes in bringing real-world applications to retailing. Vince Cacace , CEO of Vertebrae, told PYMNTS that AR in 3D has become a high-demand technology for all kinds of products and retailers. “We How does it work on me?

Retail 261

Retail Technology Training Online 261

PYMNTS

NOVEMBER 16, 2020

Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS. If brands want to get online, and you want to have something that looks bespoke, that’s typically going to mean paying a developer or paying an agency quite a bit of money.

Retail 226

Retail Regional Branding Tools 226

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce will continue to evolve, and retailers who adapt quickly and experiment with a growing array of social technologies will emerge strongest.”.

Branding 221

Branding social media Video Strategy 221

PYMNTS

JANUARY 25, 2021

In today’s top retail news, Cox Automotive has released its Complete Retail online experience, and Pinterest is introducing an augmented reality (AR) try-on tool to help users with testing and comparing eye shadow. Cox Automotive Launches End-To-End Car Retail Experience. CPG Brands Get Cozy With The Stay-At-Home Economy.

Retail 207

Retail Georgia Tools Conference 207

PYMNTS

MARCH 18, 2020

In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Fake reviews can be devastating to a brand.

Retail 153

Retail Branding social media Online 153

PYMNTS

JANUARY 12, 2021

Salesforce is rolling out a new product to let B2C and B2B companies easily add loyalty programs at a time when the company says online holiday retail sales grew 50 percent to top $1 trillion. Online Holiday Sales Topped $1 Trillion . The company is rolling out Loyalty Management at a time when online retail sales are booming.

Online 279

Online Management Retail Study 279

PYMNTS

MAY 21, 2020

But as anyone that has tried to catch up with the suddenly online consumer will attest, what goes out must sometimes come back. As eCommerce revenue has risen, so has the need for consumers to return their purchases, sometimes surprising retailers that might not have seen the order scale they’ve seen for April and May.

Retail 224

Retail Customer Experience Branding Online 224

PYMNTS

NOVEMBER 5, 2020

From where things stand in Q4 2020 it’s not hard to imagine physical retail going extinct. Noting the ways COVID has permanently changed retailing, CNBC recently reported , “As more and more stores go dark at the mall, some major retail executives are looking to grow outside of it — a tactic they hadn’t touted so publicly before.

Retail 252

Retail Millennials Online Report 252

PYMNTS

JANUARY 21, 2021

The COVID-19 crisis and the digital shift that it accelerated are making five lessons clear that tradition brick-and-mortar retailers must heed if they want to survive, according to Karen Webster. The key lesson traditional merchants must learn is that “retail’s competition is the marketplace, not other category competitors,” Webster wrote.

Retail 179

Retail Branding Analysis Online 179

PYMNTS

JUNE 26, 2020

McNicoll said the quick gains aren’t surprising, as physical retail stores essentially closed down worldwide for months. Consumers are shopping online more, going to ATMs and using cash less, and showing an increased preference for contactless payments – and McNicoll thinks much of this shift will be permanent. The Rebuilding Project.

Retail 318

Retail Online Capital ATM 318

PYMNTS

JULY 24, 2020

This growth is creating opportunities for numerous retailers, including BlackCool & Co. , a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. But with BNPL you can go to any retailer, choose your product and pay over time with no credit check.” .

Branding 187

Branding Los Angeles Atlanta New York City 187

PYMNTS

DECEMBER 4, 2020

The hot new thing in “Big Retail” is offering in-house advertising on your website to your vendors – because why get paid only once on a purchase if you can get paid twice? In short, retailers get paid to place the ad, and then get paid again when the merchandise is sold. “We The Digital Embrace. Enormous Potential.

Retail 216

Retail Trends Branding Groups 216

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

PYMNTS

JANUARY 21, 2019

Amazon has been heavily courting some direct-to-consumer (DTC) brands – inviting them to its headquarters , paying for dinner and letting them fill their carts with gear from Amazon Go shops. Brands also seem to dislike the general Amazon experience online, specifically how it is faceless and lacks customer service.

Branding 139

Branding Retail US Examples 139

PYMNTS

FEBRUARY 11, 2019

But the growing use of those brands to attract sales is also leading to more focus on potential challenges for online, private label retail over the next few years. Private brands, of course, are hardly new, and their use in retail predates the birth of eCommerce. Consumers can buy furniture anywhere.

Retail 158

Retail Branding Online Seattle 158

PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. We [can] use data within the video itself to help even further explain things — like their bill, their statement, their benefits — that can actually give examples from their real life,” he said.

Video 209

Video Branding Examples Cards 209

PYMNTS

SEPTEMBER 1, 2020

When speaking with Tai Lopez , the executive chairman of one of the more disruptive retail companies in the pandemic period, it could be expected that the conversation would center around one topic: retailing. People have slowly become comfortable with the fact that everybody they know is buying online, so they figure they’ll try it.

Retail 142

Retail New York City New York Branding 142

PYMNTS

JUNE 4, 2020

Online commerce has soared during the pandemic, prompting retailers of all types and sizes to leverage how they use digital channels to bring back customers while a full return to physical retail remains months away. But given the depth of losses that brands like Gucci have seen, that won’t make up the lost revenue.

Retail 132

Retail Branding Online New York 132

PYMNTS

MAY 5, 2020

Retail reopening events continued to draw light foot traffic on Monday, as Florida joined Texas in allowing non-essential stores to reopen. percent of consumers shop for retail goods online more often than they did on March 6, the first day of our study, and that continues to climb — up 10.5 percent from 35.5

Florida 205

Florida Retail Tampa Customer Experience 205

PYMNTS

FEBRUARY 1, 2017

These are tough times to be tangible — as in brick-and-mortar, in retailing at least. The physical retailer is constrained by square footage, the hybrid retailer joining on an eCommerce platform less so, especially with the drop shipping. The upshot is that, through the drop-ship model, they do not need to hold more inventory.

Online 100

Online Retail social media Branding 100

PYMNTS

MAY 27, 2020

With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. Now more than ever, our customers are interacting with our dealerships online.

Online 151

Online Management social media Branding 151

PYMNTS

OCTOBER 15, 2020

Even online merchants who offer customers extended warranties at the time of sale traditionally see about a 4 percent or 5 percent conversion rate. Retailers] are seeing double-digit higher conversion rates when an extended warranty is shown – not on the extended warranty, but conversion rates on the product itself,” Levin said.

Online 334

Online Exercises Retail Capital 334

PYMNTS

SEPTEMBER 11, 2019

Virtual reality could have more retailers reach more consumers in the coming few years — in large part by upping the consumer experience. With the planned “Star Wars” theme, for example, participants can feel like they are in a room with a Darth Vader battle scene, complete with temperature changes and weather effects. Amazon VR Push.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

JUNE 24, 2019

Retailers are getting smarter about artificial intelligence (AI), and the latest example of that innovative effort comes from Walmart. According to a new report , the retail chain, hoping to reduce checkout theft, is turning to cameras powered by AI, with deployments underway in some 1,000 stores.

Retail 184

Retail Innovation Examples Online 184

PYMNTS

MARCH 17, 2020

Shopping has always been highly visual , and online shopping is no different. eCommerce’s rise has only made designing retail showrooms more complex, however. Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. The Rise of Visual Search.

Retail 143

Retail Tools Millennials social media 143

PYMNTS

JUNE 2, 2020

The list of positive retail brand attributes goes on and on, but one new post-pandemic value has become more important than all the others: cleanliness. We’re hoping to see an end of this before September,” he told Lancaster Online recently. Fitting rooms have been strictly regulated or even shut down by some retailers.

Retail 141

Retail Las Vegas Branding Pennsylvania 141

Perficient

JANUARY 19, 2021

Much has changed in the world of commerce this year due to the COVID-19 pandemic, and retailers have had to adapt quickly to circumstances and shift their business models to thrive, especially with their return processes. How Brands are Adapting. Less mature retailers that do not automate returns often take more time to process.

Retail 309

Retail Examples Branding Cards 309

PYMNTS

FEBRUARY 24, 2020

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

Retail 210

Retail Branding New York City Indiana 210

PYMNTS

SEPTEMBER 21, 2020

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169

Retail social media Marketing Branding 169

PYMNTS

OCTOBER 5, 2020

The first example of such a move comes from Kellogg’s. 20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. found that 54.6

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

MAY 11, 2020

For example, Levi’s has gone public with its participation in TikTok’s “Shop Now” program, which gives consumers the option to purchase items on TikTok videos. Stewart admitted that the social channels are still nascent compared to more traditional eCommerce channels such as Levi’s own website or other online stores.

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Branding social media Video Miami 148