PYMNTS

OCTOBER 31, 2018

Before jumping head first onto the AR bandwagon, though, retailers need to ask themselves: How do AR features like these build up the brand names of the retailers that use them? Do they add value or are they frivolous marketing ploys? As we will demonstrate, the answer depends on the use case.

Retail 173

Retail Report social media Samsung 173

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity? The reward is worth it!

Branding 15

Branding Marketing social media Marketing Strategies 15

PYMNTS

MAY 19, 2017

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. New brands are still being built through brick-and-mortar sales. If a shopper walks into a store looking to buy a product, they likely have a few brands or manufacturers in mind.

social media 100

social media Branding Retail Online 100

PYMNTS

AUGUST 8, 2020

It is unclear whether using or downloading the apps will be prohibited in the U.S. in part because access to many American social network apps are blocked in China.”. Chinese state-run media has likened news of a potential TikTok sale to “open robbery,” and branded the U.S. after 45 days, according to legal experts.”.

US 276

US social media Apple Video 276

Abrigo

APRIL 29, 2015

The score: If your online presence could use an overhaul, take action and check off the relevant boxes, ensuring that your site not only accurately reflects the work that you do, but also your firm’s brand. Generation X and Millennials increasingly supplement their online research with social media searches.

social media 150

social media Online Millennials Branding 150

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

social media 15

social media Trends Video Branding 15

PYMNTS

JUNE 26, 2020

But the real story is a complete and radical repositioning of one of the world’s leading brands toward Digital 3.0. During this difficult time, Nike has inspired and offered hope, and as a result, worldwide affinity for our brand deepened during COVID-19 with our You Can’t Stop Us campaign receiving more than 2 billion impressions to-date.

Branding 131

Branding social media Strategy US 131

PYMNTS

AUGUST 31, 2020

Those needs are a viable social media to grab younger consumers and an expansion of its eCommerce capacity. According to Sensor Tower, TikTok was the top non-game app downloaded in the U.S. Will the under-24 crowd buy enough goods via the nascent area of social commerce? percent market share. in February 2019.

social media 131

social media Massachusetts United States Branding 131

PYMNTS

JULY 11, 2016

Participants could use Visa’s APIs to create a payment solution, leverage social media channels to engage people at Visa-sponsored events or persuade Visa cardholders to go cardless. helps brands build and manage chatbots that consumers can use to transact inside popular messaging apps. Humanizing The Brands. In the U.S.

social media 100

social media Branding Retail Meeting 100

Social Assurance

SEPTEMBER 10, 2021

In the first segment of our Building a Brand series, we defined what a brand is and the importance of differentiating your brand message within the financial industry. Once you’ve established that brand message and clarified your brand direction, it’s time to begin rolling out your new and enhanced financial brand.

Branding 15

Branding social media Case Study Study 15

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

PYMNTS

JUNE 6, 2018

They are increasingly demanding transparency, traceability and authenticity from the brands they support with their dollars. But Brown said AR could fully eliminate the barrier of packaging, enabling brands to share more than they could fit on a box, can or bottle label. AR, said Brown, could play into those consumer interests.

Branding 122

Branding social media Mobile Google 122

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. In order for your financial brand to stand out, you have to cover all your bases.

Branding 15

Branding social media Online Case Study 15

Social Assurance

NOVEMBER 25, 2020

A time for food, in-person or virtual family interactions, and conversations about the latest politically charged social media app. As the newly crowned number one new downloaded app in both the Apple App and Google Play Stores, Parler will most likely be a subject of conversation for you this year. How is it different?

Branding 15

Branding social media Risk Management Management 15

PYMNTS

SEPTEMBER 12, 2019

Christopher Thomas-Moore, Domino’s vice president of global eCommerce and digital marketing, explained that the availability of these programs can go a long way toward building a company’s brand in the eyes of consumers. The initial point of contact between a brand and the customer is key to building a long-term relationship.

Branding 134

Branding Mobile Meeting Michigan 134

PYMNTS

NOVEMBER 5, 2018

Retailers from H&M to Zara are also getting onboard with VR and AR, as the market is poised to grow to be worth billions with consumers willing to exploring virtual worlds through their devices. Releasing AR headsets would put the social media giant in direct competition with AR startups like Magic Leap and Thalmic Labs.

social media 152

social media Los Angeles Retail New York City 152

PYMNTS

AUGUST 19, 2016

As can be seen in the PYMNTS Developer Tracker , social media websites, including Twitter, Facebook and Instagram, have been hungry for new ways to monetize the massive number of users that access the sites each day. To download the July edition of the PYMNTS.com Developer Tracker™, powered by Vantiv, click the button below….

social media 100

social media Innovation Community Software 100

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

PYMNTS

FEBRUARY 6, 2020

Netflix also said it would not add advertising to its platform to boost revenue, despite seeing continued weakness in the United States market. Coca-Cola hopes the move will increase brand awareness and enhance customer loyalty. For more on these and other subscription news items, download this month’s Tracker.

New York 130

New York Oregon social media Trends 130

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

PYMNTS

MAY 29, 2018

In a recent interview with PYMNTS, Lord said the beauty industry has seen an influx of digital customers and brands alike, pushing even legacy players to offer mobile and online features that recreate the beauty counter experience. To read the full story, download the report above. About the Report.

Report 103

Report Samsung social media Mobile 103

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41

Video Marketing social media Fintech 41

PYMNTS

MAY 11, 2017

Here’s a snapshot of some recent notable news from around the cross-border payments world: WeChat, the China-based social media and messaging service, for one, is branching out to Europe to further develop its payment service and lure new advertisers. Taming X-Border Payments. However, the problem for businesses is harder.

Report 101

Report social media Compliance Meeting 101

Social Assurance

JANUARY 22, 2021

2020 was a year that forced many financial brands to change habits. This trend held true for financial brands as well. With levels of online visitors expected to remain high in 2021, we’ve put together three web traffic trends for Financial Brands to watch in 2021. Increased First-Time Site Visitors.

Branding 26

Branding Trends Google Analytics 26

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology.

Compliance 15

Compliance Survey Marketing social media 15

PYMNTS

FEBRUARY 2, 2018

Trevor Sumner, CEO of PERCH , said that people aren’t seeing TV ads anymore, and active engagement between brands and their customers on Facebook is dwarfed by the number of shoppers who pass by a store display on any given day. In short, said Sumner, marketing isn’t hitting shoppers when and where it needs to. AR Best Practices.

Branding 156

Branding Retail social media Marketing 156

PYMNTS

APRIL 18, 2018

According to news from Business Insider , the button aims to give marketers more reason to advertise on the platform. With this move, Snap is now providing brands the opportunity to not just drive engagement with AR Lenses, but also seamlessly drive them to commerce,” said Chris Murphy, head of digital experience at Adidas U.S.

Branding 103

Branding Conference Video Apple 103

PYMNTS

DECEMBER 22, 2016

At the same time, this new era of connectivity is also allowing infrastructure to learn the habits and patterns of consumers to help companies make more informed marketing decisions. Even Coca-Cola is introducing more connectivity to its products by introducing a selfie bottle that snaps a photo and shares it to social media.

Las Vegas 100

Las Vegas Report social media America 100

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides. Table of Contents: Challenges facing the CPG industry.

Branding 73

Branding Industry Retail Strategy 73

PYMNTS

JUNE 10, 2019

Reports emerged this week that Apple has begun the process of scrubbing the social sphere of all trace of iTunes. So far, all of the social media content from Facebook and Instagram pages has disappeared, though its Twitter account still has content for the time being. Finn accounts will now be changed over to Chase accounts.

Apple 122

Apple Data social media Policies 122

PYMNTS

SEPTEMBER 18, 2019

The plethora of merchandise and accessories in the athletic market can be overwhelming for new runners. RunLocker works with a range of companies, from large national brands to startup-type firms that are making unique products, such as maple syrup gels in Canada. The Running Subscription Market.

social media 103

social media Exercises Innovation Maine 103

Social Assurance

JUNE 3, 2021

If you haven’t already added LinkedIn as part of your social media strategy mix, your financial brand is missing out on a valuable platform to connect with customers and prospects. LinkedIn continues to grow as a social platform, and its offerings are expanding. Employees can be your biggest advocates for your brand.

Branding 15

Branding Tools social media Community 15

William Mills

JUNE 28, 2018

In reality, everyone from potential new hires and investors to customers to partners – and, of course, media – will likely find their way to this part of the website seeking information about the brand. When branded and organized properly, it can make for an effective public relations tool. Social media links.

Company 40

Company social media Branding Leadership 40

PYMNTS

OCTOBER 31, 2017

A phenomenon that was once stretched out over the course of a six-month viewing season — and nearly two-dozen post-episode water cooler conversations — has now been compressed into a weekend of binge-watching and cryptic social media posting so as not to spoil the excitement for others. How many ways are their to make Eggos really ?

Millennials 100

Millennials social media Course Branding 100

Social Assurance

JULY 14, 2021

The declaration that sent the social media world into a frenzy: “We’re no longer a photo-sharing app,” said Adam Mosseri, the head of Instagram. The competition between TikTok and Instagram represents the future of social media content. Update Social Strategies. Download Here. Optimize for Messaging.

social media 15

social media Video Branding Trends 15

CB Insights

MAY 23, 2019

Download the free report to learn about the biggest emerging trends in wellness and strategies to watch for 2019. While the current size of the virtual luxury items market may be negligible, the potential is enormous. How to tap into the upcoming luxury virtual goods market. Virtual luxury brands. Virtual marketing.

Branding 60

Branding social media Trends Comparison 60