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Social Commerce Plays The Long Game

PYMNTS

Recently, a group of writers at the content marketing site Contently — inspired by last month’s NCAA March Madness — put together its own “Social Media Championship Bracket.”. percent of eCommerce transactions come directly (AKA “last-click” sales) from social media. By and large, retailers do not seem to think so.

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A Step Ahead

Independent Banker

Digital tools and tactics. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here. By Sam Schaust.

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32 Corporate Innovation Labs In Retail

CB Insights

From supply chain and inventory improvements to new payment options, these brands are going all in on digital. Unilever Foundry works with over 400 brands across 190 countries to pilot startups and focus on digital marketing, enterprise tech and e-commerce, products and ingredients, new business model innovation, and social impact.

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Killing Strategy: The Disruption Of Management Consulting

CB Insights

For example, Bain & Company highlights a case study in which it worked with a major beverage manufacturer interested in taking more advantage of digital channels. McKinsey’s adoption of strategy coincided with its ascendance as a top revenue-generating firm.