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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. Perficient: Digital Strategy Experts. Maybe not just yet.

Meeting 309
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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Peak Creative.

How To 508
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InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

Perficient

Roaming the convention floor, I found several exciting paths the industry is headed down and how it aligns with our view of digital modernization: Data is everywhere. Data and analytics remain key investment areas for insurance operations. Embedded Insurance is a rapidly evolving distribution channel.

Data 275
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Unwrapping Chipotle’s Evolving Digital Ordering Strategy

PYMNTS

Fast casual chain Chipotle Mexican Grill became one of the first major restaurant brands to pioneer the mobile ordering experience in 2008. The company has since expanded its digital ordering portfolio to include artificial intelligence (AI)-powered phone ordering, drive-thru pickup lanes and a reordering feature through Amazon’s Alexa. .

Strategy 130
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Your Guide to Healthcare Personas

Perficient

They indicate not just one overarching message, but the finer points of what motivates them, what stops them, what expectations they have for your brand, and more. We understand her concerns and want to build structures, designs, and content that truly meet her needs. But she feels real now. How do I choose my healthcare personas?

UX 332
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Ahold Delhaize USA Launches Peapod Digital Labs

PYMNTS

Ahold Delhaize USA , the supermarket operator, announced news on Tuesday (May 22) that it is creating a new entity dubbed Peapod Digital Labs, which will drive digital and eCommerce innovation. In a press release , the company said it has named JJ Fleeman as president of Peapod Digital Labs and chief eCommerce officer.

Branding 100