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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Then we present an outside industry (automotive, retail, etc.) The Approach.

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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How Analytics Can Help Fashion Brands And Retailers

PYMNTS

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A Historically, large retailers tend to move more slowly. An International Market. Fashion Analytics.

Analytics 162
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Retailers Rethink Store Concepts, Digital Strategies Amid New Realities

PYMNTS

Traditional retail locations, ranging from fashion and home furnishings to hardware and department stores, have been forced to make significant changes in the face of heightened competition from eCommerce giants like Amazon and omnichannel powerhouses, like Walmart and its online unit, Jet.com.

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Test And Measure: How To Capture The Retail Digital Shift

PYMNTS

The digital shift, to paraphrase Gil Scott-Heron , will not be televised – but it will be measured. Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities.

Retail 130
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294
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Startup Spotlight: GPShopper And The Overdue Evolution Of Luxury Retail

PYMNTS

Retail isn’t all about taking people’s money. Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again. Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else.

Retail 129