Branding Digital Strategies Leadership Tools 
Perficient
NOVEMBER 12, 2020
Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Peak Creative.
Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. Customers expect dependable, connected experiences from brands.
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Cisco
MAY 5, 2021
Technology-fueled disruptors continue to threaten traditional financial businesses with the rise of fintech, challenger banks, and digital-only financial services. At imimobile, we’re focused on enabling the world’s top financial brands to compete with disruptors and fintech’s. Real-time SMS communications. Social channels.
PYMNTS
DECEMBER 6, 2019
Merchants would be wise to consider how consumers want to pay, and whether alternative payment methods such as buy now, pay later (BNPL) could help alleviate their holiday financial stresses, according to Nick Kaplan, president of plus-size fashion brand Fashion To Figure. Expedia Leadership Shakeup Shows Power of Travel Industry Disruption.
Insights on Business
MAY 3, 2019
We’re beginning to see investment advisory firms expand their brands into non-financial areas such as nutrition, health, wellness and exercise, forming complete centers of influence for their clients. Learn more about IBM’s digital strategy and transformation consulting practice.
PYMNTS
SEPTEMBER 10, 2019
But, as is the case with so much in banking, technology can make the ATM a potent tool for customer engagement — boosting ROI, too — if financial institutions (FIs) leverage a holistic approach with the machines themselves, with a focus on self-service use cases.
Social Assurance
JUNE 21, 2021
Faulkner is making the shift after 16 years in bank marketing, working for Mutual Bank and Northwest Bank in various marketing, business development and leadership capacities. . I admire the financial marketer and the demands they’re facing in today’s competitive and digital environment. “” Faulkner shares. “The
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