What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. By applying the FBM to the Quibi story, we can learn much about what ailed the platform and how to avoid similar missteps in future product planning. The mobile TV platform seemed to have it all.
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