PYMNTS

OCTOBER 3, 2016

Last year’s Super Bowl alone, a 24-10 victory by the Denver Broncos over the Carolina Panthers, drew the third-thighest Nielsen rating in TV history, an average of 111.9 That number needs to be coupled with Lady Gaga’s tremendous social media reach as well. million viewers tuning in. But that audience spiked to 115.5

social media 131

social media Houston Denver Groups 131

PYMNTS

MAY 4, 2019

Digital innovation is keeping brands competitive — but really standing out requires an additional level of outside-the-box thinking. With the pervasive nature of social media, there is so much pressure to appear happy and perfect. Just as everybody has a drive-thru, so too does everybody have an order-ahead feature these days.

Innovation 134

Innovation Los Angeles New York City Course 134

CB Insights

SEPTEMBER 24, 2018

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. As consumer demand rises, businesses are buying into the trend.

Trends 76

Trends Branding Examples Industry 76

CB Insights

JULY 20, 2017

Colorescience , a chemical-free skin care brand, ranked third with a $15M investment. Within branded cosmetics, startups focused on skincare have attracted the most deals. In May 2017, L’Occitane added its second portfolio company in LimeLight by Alcone , a makeup and chemical-free skincare brand. Series A in March.

Trends 28

Trends Branding social media San Francisco 28