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The Wellness Economy: The Buzzy Trend Reshaping Everything From Personal Care To Real Estate

CB Insights

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. Meet Maya, our hypothetical wellness-focused millennial consumer.

Trends 76
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The Beauty Tech Revolution: The Startups, Investors, Products And Tech Reshaping Personal Care

CB Insights

Colorescience , a chemical-free skin care brand, ranked third with a $15M investment. Within branded cosmetics, startups focused on skincare have attracted the most deals. In May 2017, L’Occitane added its second portfolio company in LimeLight by Alcone , a makeup and chemical-free skincare brand. Series A in March.

Trends 28