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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction.

Meeting 443
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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Data + Marketing.

How To 508
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. What does your brand portray to the market?

Industry 294
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Xeeva Enhances Procurement Spend Data Management

PYMNTS

The indirect spend management company also rebranded its products and technology platform to better show its capabilities throughout sourcing, procurement, spend analytics and data enrichment, according to an announcement. In separate news, Tradeshift teamed with Chain IQ to offer procurement services innovation.

Data 136
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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

1) Know Me – Data & Analytics Relevant to the Customer. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. By integrating driver data, app usage will increase, and the carriers have even more opportunity to promote personalized recommendations through this expanded traffic.

Mobile 294
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The Benefits of Utilizing a Progressive Web Application in Digital Commerce

Perficient

PWAs are fast and do not request loading new pages for every user interaction. They rely on APIs to fetch data and reflect changes. The end-user experience becomes much easier to keep consistent than across a myriad of touchpoint technologies.

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5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.