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Brinker Sets Long-Term Focus For Virtual Brand, Reconsiders Marketing Amid Pandemic

PYMNTS

However, Roberts noted that the Chili's brand “continues to exceed expectations from both a relative and an absolute perspective.”. In terms of the company’s It’s Just Wings virtual brand, which the company unveiled in June, Roberts noted that the company is committed to the brand for the long term. The company reported $82.8

Branding 100
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Project Verte Launches Blockchain Marketplace For DTC Brands

PYMNTS

Project Verte has launched the MyVerte blockchain -based marketplace for direct-to-consumer brands. According to a press release , MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis.

Branding 115
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Innovation-Seeking Big Brands Pop Up In Small Spaces

PYMNTS

Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. It also comes with a bit of staffing twist, as Macy’s own team members will service the brands per a February The Market@Macys report.

Branding 143
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Ascena Retail Group Considers Bankruptcy Filing

PYMNTS

A Chapter 11 filing would let the firm maintain the operation of some of its brands as it looks to sell other names and could come as early as July, Bloomberg reported, citing unnamed sources. The result could rely on conditions in the market and the forecast for when stores could begin to open again.

Groups 179
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New Cannabis Holding Company Led By PRØHBTD CEO Raises $25M

PYMNTS

A cannabis consumer goods and marketing holding company led by PRØHBTD CEO and Founder Drake Sutton-Shearer has launched with $25 million in funding, according to a Sept. and music-driven flower brand Heavy Grass. and music-driven flower brand Heavy Grass. 20 press release.

Company 116
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Dine-In Restaurant Stocks Rally On Vaccine News, But Food Aggregators And Pizza Chains Sink

PYMNTS

For instance, shares of Brinker International, which operates or franchises about 1,600 Chili’s Grill and Bar locations and other eateries, were up 15 percent as of midday Monday. That caps a six-month, 135 percent bounce for the 45-year-old Dallas-based chain. Such a divergent market reaction jibes with PYMNTS’ consumer research.

Kentucky 253
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J.Crew Joins The Pandemic Bankruptcy Perp Walk

PYMNTS

The company operated 182 J.Crew-branded stores, 140 Madewell stores and 170 factory stores as of March 2. The companies with the thinnest margins are the most vulnerable,” said Hugh Ray , a bankruptcy attorney for the Dallas-based law firm McKool Smith. Those plans were scrapped as the coronavirus pandemic took hold in March.

Retail 185