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Good Customer Service, Does it Create Good Customer Experiences?

Perficient

This transition is never the easiest for either party, but businesses must adapt and step up their game when accommodating and providing a seamless shopping experience for their customers. Here are tips discussed to ensure customers receive the best shopping experience in conjunction with an unexpected, digital switch.

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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. For any brand that promises to entertain, motivation should center on pleasure. Making matters worse, early versions of Quibi offered no way for users to share content with friends, stymieing growth on social media.

US 294
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Personalized Marketing: What Banking Customers Really Want

Perficient

And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Explore our expertise in financial services , and contact us today. Interested in learning more?

Marketing 294
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Adding Digital Value to The In-Store Experience

PYMNTS

One company that may have found an answer to today’s retailer conundrum is Brazilian-based fashion brand Melissa Shoes. In a sense, incorporating social media into the in-store experience in a non-invasive way has proved to be a glimmer of hope for retailers currently going through the big brick-and-mortar shift into a digital focus.

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Retail Reset: Sharpening The Sharper Image Brand

PYMNTS

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
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Home Depot Partners With Pinterest On Shop The Look Tool

PYMNTS

Now, Home Depot is helping Pinterest identify products in pins — whether they’re from the home remodeling chain or not — “to help that customer experience go from inspiration to discovery to sale in one experience,” said Melanie Babcock, senior director of agile marketing and social media at Home Depot. “In

Tools 110
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The Buyers: Teen Retail Engagement

PYMNTS

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 127