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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service.

Branding 221
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How the New Experience Economy Is Reshaping Insurance (Part 5 of 5)

Perficient

In a commoditizing marketplace such as personal lines, a personal experience is an opportunity for carriers to differentiate themselves from one another and create value that the insured will reward with retention and share of wallet.

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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Controlling the Narrative Perficient is providing banks and other firms a way to use modern communications and influencing methods to maintain control of their brand narrative. Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

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Lexus Gains A Partner In Online Reputation Management

PYMNTS

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151
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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. And those abandonment rates?