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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. So, what constitutes experiential marketing for retailers? Wine and cheese for the shoppers?

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Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand

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Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. In Other Brick-and-Mortar News.

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Retail Reset: Sharpening The Sharper Image Brand

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More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
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Retail Pulse: Toys R Us Returns With Small Retail Stores

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Iconic brick-and-mortar retailers are sometimes reinvented, and return to the world of retail with smaller-format concepts. The parent of the Toys R Us brand, Tru Kids , plans to bring stores under the legendary name to the United States for the 2019 holiday season. In Other Brick-and-Mortar News.

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2019: The Year Of Retailer And Delivery App Collaborations

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This year, apps aimed to make it easier and more convenient for consumers to order their favorite foods and sundries, with restaurants and other retailers tapping into delivery. To help bring these options to more consumers, retailers and technology companies decided to join forces.

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Is ‘Walking In A Live Instagram Account’ The Future Of Physical Retail?

PYMNTS

If so, one can probably remember the fantastical predictions that, before too long, brick-and-mortar retail would go the way of the horse-and-buggy. Physical retail may be going through some tough times. It should almost feel like you are walking in a live Instagram account,” she said when describing the ideal SHOWFIELDS experience.

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Post-Toys R Us, Retailers Vie For Experiential Toy Shoppers

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Retailers are doubling down on toys amid a gap in the market left by the bankruptcy of Toys R Us. toy retailer Hamleys , for instance, is eyeing a potential New York City location for a flagship store. In addition, the store was to offer a kid-focused grocery shopping experience as well as magic shows.

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