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Customer Experience Surpasses Brand, Price

PYMNTS

This is the year that customer experience surpasses brand and price as the most important factor in retail. That’s just one of the conclusions drawn in the latest American Customer Satisfaction Index (ACSI) out of U Michigan’s Kellogg School, which focuses on retail. Online retail increased by 1.3

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Return Season Hits Hard; Some Retailers See Bright Side Of Customer Experience

PYMNTS

The dreaded returns season has hit retail with a predictable but painful thud. In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. In the brick-and-mortar retail era it was a nuisance to be avoided. Now that number tops 50 percent.

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Narvar, Simon Partner To Make Retail Returns Easier

PYMNTS

Customer experience platform Narvar is partnering with real estate investment trust Simon to facilitate easier retail returns, according to a press release. Despite our deep roots in eCommerce, we've always believed in the persistent power of physical retail," Amit Sharma , founder and CEO of Narvar, said in the release.

Retail 212
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Why Smart Retailers Wish Their Customers Many Happy Returns

PYMNTS

As eCommerce revenue has risen, so has the need for consumers to return their purchases, sometimes surprising retailers that might not have seen the order scale they’ve seen for April and May. But returns can be managed, and Narvar aims to help. The first was from retail clients.

Retail 224
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How DTC Merchants Are Learning To Curate The Digital-First Customer Experience

PYMNTS

She said the biggest and best-in-class brands had been on that path long before the pandemic. But the pandemic-inspired shift to digital commerce has raised consumer expectations for seamless simplicity in multichannel journeys and pressured retailers slower to enter the world of omnichannel to work double-time to catch up. .

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Shogun Brings Big Retail Tech To Digital-First Retailers

PYMNTS

Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS. If brands want to get online, and you want to have something that looks bespoke, that’s typically going to mean paying a developer or paying an agency quite a bit of money.

Retail 226