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How to Close the Gap Between Consumer Needs and Your Marketing Strategies

The Financial Brand

This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand. Banks and their customers are both navigating turbulent times. Empathetic marketing can help them thrive together.

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Conversational Marketing: Old School Meets New School

Perficient

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Quantify the impact of marketing and sales campaigns.

Meeting 443
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4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

When done correctly, chatbots increase efficiency while also delivering better customer experiences. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day. Transition from Brand Site to Dealer Site. Servicing/Ownership.

Strategy 409
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How to Overcome the 5 Most Common Obstacles to Growth in Banking

The Financial Brand

Typical consumer (and employee biases) often derail sales and hurt customer experience. The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Understanding them is the key to counteracting them.

How To 36
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How To Win Over the 45 Million Customers Most Banks Neglect

The Financial Brand

This article How To Win Over the 45 Million Customers Most Banks Neglect appeared first on The Financial Brand. The experience of a student seeking her first credit card shows how banks can do better by those with little to no credit history.

How To 29
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Mastercard: Consumer Experience Is Loyalty’s New Currency

PYMNTS

“But the reality is that the consumer experience itself is the new currency in loyalty.”. Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization.

Strategy 266
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A new digital bank needs a new customer service experience

Insights on Business

How do banks prepare for this new reality? Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. They studied Instagram, WhatsApp, iFood, Apple, Facebook, Amazon Customer Experience, and Uber to learn how to integrate into a digital minded audience.