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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

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GM Cars To Add Google Apps In 2021

PYMNTS

General Motors (GM) plans to add Google apps capability to its cars in 2021, according to a report. Buick, Chevrolet, GMC and Cadillac vehicles will have in-car voice, navigation and other Google-enabled capabilities. The compatibility will start in 2021, and the apps will be available in the Google Play store.

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Google, Amazon Map Out Retail Future On The Road

PYMNTS

One of the latest examples of that comes from General Motors, which plans to add Google apps capability to its cars in 2021, according to a report. Buick, Chevrolet, GMC and Cadillac vehicles will have in-car voice, navigation and other Google-enabled capabilities. Google Play. Amazon Move. Amazon is part of the game, too.

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Menswear Brands Get An Online Spotlight With Deal-Of-The-Day Platforms

PYMNTS

Small menswear brands, even some that are considered to be medium or large, might face a challenge when it comes to marketing: How do they get in front of consumers? The idea is that brands don’t have to worry about competition or incentives to drive people to purchase their products. The Customer Experience.

Branding 169
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For Better Or Worse, Customer Service IS The Brand

PYMNTS

A good product at a good price: that used to be the recipe for a good brand. But a third ingredient in retail is quickly overshadowing those bastions of success, and that is customer service. Consumers want a seamless shopping experience, and if they don’t have one, they want someone to make it right post-haste. Brand value.

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