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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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How AI Enhances The Customer Experience

PYMNTS

The latest Payments And The Platform Economy Playbook examines how marketplaces are using technologies like AI to innovate the customer experience. What else can it do, though, especially for online marketplaces? That’s some of the more advanced image recognition AI that we’ll definitely bring to mobile in the future.

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Online-Only Brands Come Of Age At The Right Time

PYMNTS

While a very real glass ceiling might be under assault in the political field, online-only brands that eschewed traditional methods of starting up are seeing themselves approach a limiting barrier of their own kind. Rather than be held back, though, more than a few brands are proving strong enough to break through.

Branding 100
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

Across every category, customers’ expectations for service and product excellence are rising, making them increasingly difficult to satisfy. But even if we can’t always satisfy expectations, we can at least agree upon a definition. Next, you need to size up your offerings against rivals and reference brands.

Meeting 309
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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Ultimately, customers want to be known and valued.

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Why Smart Retailers Wish Their Customers Many Happy Returns

PYMNTS

But as anyone that has tried to catch up with the suddenly online consumer will attest, what goes out must sometimes come back. The company combines expertise in eCommerce, supply chain management and customer service to amplify the all-important customer experience. The issue at hand is returns. Look at Patagonia.

Retail 224
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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Ultimately, customers want to be known and valued.