The Financial Brand

FEBRUARY 15, 2023

This article Explainer: What Bankers Should Know About Google’s Helpful Content Update appeared first on The Financial Brand. Here’s a crash course on its “helpful content” update. This article Explainer: What Bankers Should Know About Google’s Helpful Content Update appeared first on The Financial Brand.

Google 35

Google Course Branding Marketing Strategies 35

PYMNTS

JULY 28, 2020

I think that sentiment has changed now, and I do believe that [CUs] see the direct correlation — that leveraging rewards programs brings up their overall brand loyalty and [builds] a top-of-wallet usage relationship with their members,” Stevens said.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

Long Lasting Ideas

JANUARY 19, 2015

Does your institution proactively provide your customers and prospective customers with an opportunity to find and read reviews and testimonials, on your web site, online and in other marketing materials? The results can bring in new customers and increase brand reach, often globally, while reducing advertising costs.

Marketing 40

Marketing social media Online Marketing Strategies 40

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Early days – still too early to declare any CPG brand right or wrong.

Retail 124

Retail Branding Mobile Strategy 124

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

NOVEMBER 1, 2017

Of course, no one could agree on what to order — and, what’s more, comparing multiple restaurants and delivery services on the internet was proving to be a headache. Building A Brand. Bootler pursues an online-offline marketing strategy, said DiBenedetto. Listen to the full conversation in this week’s podcast.

Online 110

Online Comparison Examples Marketing Strategies 110

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. 09:34 am Cashoff. Unsung heroes?

Mobile 78

Mobile Customer Experience Lending Analytics 78

PYMNTS

AUGUST 9, 2019

The long term goal, of course, isn’t just a handful of highly supervised bots in select settings, but for bots to become common parts of the consumer landscape unobtrusively buzzing by, solving those pesky last-mile delivery issues. And the ongoing PillPack drama wasn’t the only rocky sailing of the week.

Strategy 144

Strategy San Francisco Policies Data 144

PYMNTS

MARCH 5, 2016

There’s an app for that” was more than a marketing pitch. Add Android into the mix and the total app market was worth more than $40 billion — and according to App Annie, that figure is going to swell to $100 billion in the next four years. In our smartphone universe, however, the numbers don’t lie.

Mobile 100

Mobile Apple Study Google 100

PYMNTS

NOVEMBER 22, 2019

The Chinese eCommerce market has indeed proved buoyant, even in the face of geopolitical tension. It makes sense that many Western firms – retailers large and small among them – would desire entry into a market where hundreds of millions of users stand ready and able to click and buy.

Marketing 112

Marketing Course Branding Strategy 112

PYMNTS

APRIL 27, 2018

This difference is driving a shift in Starbucks’ marketing strategy. In essence, the goal behind the shift is to transition from a short-term, one-and-done approach for promotions to more sustained marketing efforts. Of course, the company is no stranger to China: It’s been in the Chinese market for 20 years.

Marketing 125

Marketing America Strategy Mobile 125

Long Lasting Ideas

FEBRUARY 26, 2016

A story by Evan Sparks recounts how two vice presidents at Boiling Springs Savings Bank –Debra Cannariato and Theresa O’Keefe – sparked an initiative that is training qualified tellers who stand at the front lines of a bank’s brand and customer service. After attending an “empowerment ceremony” at a non-profit in Patterson N.J.,

Training 40

Training Community Bank Community New York 40

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. It’s crucial to target your market audience by using the right keywords within your website pages. You don’t have to worry about exhausting your marketing spend! Link Building.

Strategy 53

Strategy social media Google CA 53

Social Assurance

DECEMBER 20, 2016

Over the next few days we will be bringing you tips and tricks to get the most out of your marketing. Go ahead a sing yourself through the 12 days of Social Assurance Content and learn more about how to Market With Confidence. Talk to your audience just like you would with any other marketing tool. 2 Linkedin Tips. 3 Fee Hens.

social media 12

social media Tools Video Branding 12

William Mills

MAY 10, 2016

Industry Solutions Marketing Mgr.). Assaf Frenkel (VP, Product & Marketing). And of course, bankers representing some of the largest global institutions, as well as plenty of small players, too. ^SR. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions.

San Jose 40

San Jose Customer Experience Mobile social media 40

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Psychographics has the potential to transform the way marketers understand and influence decision-making. For example, imagine trying to market a vegan protein bar.

Marketing 78

Marketing Data Analytics Examples 78