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Forget Twitter And Instagram, Big Brands Are Moving To TikTok

PYMNTS

But as of this week, the phrase is getting a modern, digital upgrade thanks to combined efforts of Burger King and Chinese-based short-video social media site TikTok. We are investing in our digital channels and are always looking for innovative ways to engage with guests,” the company said in a statement.

Branding 222
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Snap Launches Partner Program To Help Brands Create AR Lenses

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19) a partner program aimed at making it easier for brands to use and pay for augmented reality (AR) lenses. Snap ‘s lenses enable brands to superimpose content directly onto users’ faces and/or around them, resulting in branded content getting mapped into personal content, noted the report. and followed by the U.K.,

Branding 190
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When QSRs Think Really Outside The Box In The Innovation Race

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The realm of quick service restaurants (QSRs) is and actually always has been a pretty innovative space. In the modern digital era of QSR, it is almost impossible not to mention Starbucks and its myriad contributions to innovation — including the first really successful launch of a mobile wallet product in the U.S.

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La Ligne’s Innovatively Old-School Approach To Fashion Retail

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Luxury style and quality brands, offered at a more middle-class price point and sold directly to consumers, is increasingly crowded terrain in apparel retail. La Ligne’s main area of focus, according to Howard, is building their brand cautiously – and with an eye toward being profitable and scalable. We’re listening.”.

Retail 134
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Is Snapchat The Future Of Commerce For Brands?

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No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch.

Branding 100
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Mobile Cards Key To Winning Bank Accounts

PYMNTS

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

Mobile 153
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Nike, Pepsi Lead The Year Of Direct To Consumer

PYMNTS

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257