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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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10 Lessons From The Small Business Banking Conference

South State Correspondent

Recently, the American Banker hosted their annual Small Business Banking Conference in Nashville, and as always, it was one of the better banking conferences of the year. A critical takeaway from the conference was the changing nature of small business needs and the changing nature of the small bank persona.

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Activewear Brand Approaches D2C With A Purpose

PYMNTS

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

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Old Navy Parts Ways With Gap Brand

PYMNTS

CEO Art Peck will still be in charge of the parent company, which includes the Gap brand, Banana Republic, Athleta, Intermix and new athletic brand Hill City. The other brands overlap each other but overlap Old Navy less,” Peck said on a conference call with analysts on Thursday (February 28), according to The Wall Street Journal. “The

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Top 13 Bank, Fintech & Financial Services Marketing Conferences

Fintech Labs Insights

Spring is in the air, and that means conference season is back. For financial marketers, especially those in credit unions and community banks, the biggest event of the year, The Financial Brand Forum , is just two months away. It’s time to register for the events you’re considering. But there is much more to choose from.

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American Brands Are Bullish On Retail Expansion In China

PYMNTS

Brands from L Brands — which counts Victoria’s Secret in its portfolio — and Ralph Lauren , as well as Starbucks , are bullish on China. Here are their executives on how they plan to build their brands in the country. For Ralph Lauren, expanding on the brand’s digital and international presence is a “key initiative.”

Branding 101
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Financial Brand Forum 2019: 5 Wins in 5 Minutes

Gonzobanker

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. Tip of the hat to The Financial Brand’s Jeffry Pilcher. Let’s just call it. Breakouts Inside of Breakouts … Nice!

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