Perficient

FEBRUARY 9, 2021

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. In processing these signals, we inevitably make comparisons. Next, you need to size up your offerings against rivals and reference brands. ‘Last Best Experience’ and the Expectations Gap.

Meeting 309

Meeting Customer Experience Millennials Branding 309

PYMNTS

MARCH 30, 2016

But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. How curious, it seems, that a similar thing is happening between millennial shoppers and mobile and physical coupons.

Millennials 100

Millennials Mobile Study Retail 100

PYMNTS

NOVEMBER 17, 2020

It’s just that management didn’t have much in the way of hard figures or any big announcements about new additions to the platform. Moreover, demographics seem to make something of a difference in subscription enthusiasm, particularly among the highly coveted “bridge millennial” demographic. 17) were doubtless a little disappointed.

Millennials 190

Millennials Comparison Retail Groups 190

PYMNTS

FEBRUARY 25, 2019

The retailer is inviting specialty and national brands alike to offer items online, CNBC reported. By comparison, the hurdles to become a third-party seller are lower on Amazon and Walmart; on those sites, sellers ask for approval to sell through an application.

Branding 101

Branding Comparison Millennials Retail 101

PYMNTS

NOVEMBER 2, 2020

consumer seems happy to test the waters — and none more so than the coveted bridge millennials. According to PYMNTS survey data, nearly three times as many bridge millennials are Amazon Prime members as Walmart+ members. But three in 10 bridge millennials already report having both, just a month in. Those are the 47 million U.S.

Millennials 246

Millennials Retail Online Report 246

PYMNTS

SEPTEMBER 20, 2018

Almost half – 43 percent of high-income millennials – said they would be more likely to visit a gas station if its app offered them convenience, loyalty and savings, according to the PYMNTS Paying At The Pump report. How are gas apps from both gas stations and comparison services tapping into this demographic, along with the overall market?

Mobile 140

Mobile Payments Google Millennials 140

PYMNTS

FEBRUARY 27, 2020

Consumers are doing research, getting ads and participating in comparison shopping across their hand-held devices. It’s also reminding customers that their brand is ‘there,’ and there is brand affinity. … Across demographics, she said, “gone are the days of looking for a very high-touch retail buying experience.”

Retail 131

Retail Comparison Technology Branding 131