Branding Company Digital Strategies Leadership 
Perficient
NOVEMBER 30, 2020
Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either.
PYMNTS
OCTOBER 11, 2019
This week the big headline generator wasn’t anything that either brand was selling, or doing in service or sales, but instead what a spokesperson said — specifically what they said about the current controversy over Amazon’s place in claiming the consumer’s whole paycheck. Big Plays of the Week: The Digital Brand Reshuffles .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Perficient
OCTOBER 29, 2020
For any brand that promises to entertain, motivation should center on pleasure. That meant it needed viewers to not only discover its brand, download its app, register and begin watching but also to subscribe at either a $5 or $8 monthly payment level. In the FBM, motivation is defined as the reason for action.
PYMNTS
FEBRUARY 23, 2018
Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. McDonald’s CEO and President Steve Easterbrook told the Bernstein Strategic Decisions Conference in New York that the company sees great potential in delivery.
PYMNTS
DECEMBER 6, 2019
The company said on Tuesday (Dec. Merchants would be wise to consider how consumers want to pay, and whether alternative payment methods such as buy now, pay later (BNPL) could help alleviate their holiday financial stresses, according to Nick Kaplan, president of plus-size fashion brand Fashion To Figure. Curing the $2.4T
PYMNTS
SEPTEMBER 10, 2019
In an interview with Karen Webster, Norbert Knievel, head of Banking Thought Leadership at Diebold Nixdorf , said FIs would do well to reconsider the role of the ATM in an age where cash usage endures even with the continued inroads made with digital commerce. “So
Insights on Business
MAY 3, 2019
We’re beginning to see investment advisory firms expand their brands into non-financial areas such as nutrition, health, wellness and exercise, forming complete centers of influence for their clients. Learn more about IBM’s digital strategy and transformation consulting practice.
Expert insights. Personalized for you.
378 
Let's personalize your content