Remove Branding Remove Company Remove Customer Experience Remove social media
article thumbnail

[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

By optimizing these digital efforts, companies will increase sales and provide value to their customers. Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): The bot would talk to the customers like a friend on the phone.

Branding 294
article thumbnail

Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221
article thumbnail

Commerce Uses Visuals To Improve Customer Experiences

PYMNTS

the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. 5G will change the way people live, work and play and we’re partnering with leading companies like Snap Inc.

article thumbnail

Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

Many businesses now compete solely on the strength of their customer experience. Creating an experience that’s memorable and as effortless as possible for customers will likely be what makes them choose you from the dizzying amount of options available. This makes for a strong brand image that’ll remain on their minds.

Branding 142
article thumbnail

Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Heightened Role of Trust and Reputation Nearly all crises, if not handled promptly and thoroughly, can cause a company to lose the trust of its important customers, clients, and counterparties.​ Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

article thumbnail

Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

When retailers are thinking about how to adjust, she said, the first step is finding new ways to lean into those tried-and-true classics of creating the right customer experience. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. It’s predictable. Building A New Commerce Journey

Branding 220