PYMNTS

DECEMBER 7, 2017

They are a closely bonded community of cosmetics fanatics, and Ipsy isn’t just where they go to buy their makeup — it’s also where they go to learn how to use it. The rare social media sensation who managed to parlay those eyeballs into spend from her watchers, Pham has since moved on from the firm she co-founded — at least, sort of.

Community 100

Community social media Video Branding 100

Social Assurance

AUGUST 14, 2020

In fact, every day of the year, there is a celebration of something that your financial brand can post about! From Guacamole (September 16 th ) to International Bankers Day (December 4 th ) there are 365 opportunities to celebrate and incorporate a national day into your social media calendar. Sombreros welcomed. We can help!

social media 15

social media Branding How To National 15

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

Social Assurance

JULY 1, 2021

Almost every financial brand prioritizes community engagement. While every community is different, there are a few building blocks that consistently play a prominent role. While every community is different, there are a few building blocks that consistently play a prominent role. Community can exist both on and offline.

Community 15

Community Branding social media Strategy 15

PYMNTS

MARCH 6, 2018

The Infatuation, the restaurant discovery platform, announced Monday (March 5) it is acquiring the restaurant review brand Zagat from Google , nearly seven years after it paid $151 million for it. Iconic brands don’t become available very often, and Zagat is about as iconic as it gets.

Google 119

Google social media Branding Mobile 119

Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

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social media Community Policies Branding 15

Long Lasting Ideas

FEBRUARY 22, 2016

I have a friend, a retired executive for a well-known global brand. It’s about old-school “social media’. For the rejected party, it communicates three negative messages: My time wasn’t valuable; I failed at the interview; The hiring authority doesn’t value people. And here are a few others from us. Be on time.

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social media United States Branding Meeting 40

South State Correspondent

APRIL 19, 2023

Apply further rising rates, social media amplification of rates or risk, general sensitivity to safety, greater competition, or a credit shock to the deposit holding institution. As you set marketing plans and budgets, consider that just this simple act of outreach and branding increases the average life by about 2-4 months.

How To 195

How To Examples Resources Community Bank 195

PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

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social media Online Groups Community 110

PYMNTS

FEBRUARY 10, 2020

. “Today is a day for celebration, not only for our company but for our merchants, who now have a direct path to accessing a vibrant community of over one million savvy shoppers who know how to unlock the value of their purchasing power,” said Sezzle Chief Executive Officer and Co-Founder Charlie Youakim.

Minneapolis 187

Minneapolis social media Retail Payments 187

Perficient

OCTOBER 7, 2020

Lastly, I think we will see more integration and coordination between public health organizations, health systems, health insurers and community resources to manage a host of non-clinical issues and drive social determinants of health that really require these collaborative platforms.

Cleveland 309

Cleveland social media System Tools 309

Social Assurance

JULY 2, 2020

Communities will come together to celebrate and strengthen the bonds that hold them together (with social distance of course). Financial brands maintain and build upon this sense of unity throughout the year – providing the sparks that shine a light on their communities. 2020 has thrown several surprises at all of us.

Community 15

Community Branding social media Examples 15

PYMNTS

MARCH 18, 2020

In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. With stores closed (for the most part) retailers need to find reliable ways to communicate with their customers. Only 43 percent of Americans trust the media.

Retail 153

Retail Branding social media Online 153

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

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social media Trends Video Branding 15

PYMNTS

FEBRUARY 10, 2020

. “Today is a day for celebration, not only for our company but for our merchants, who now have a direct path to accessing a vibrant community of over one million savvy shoppers who know how to unlock the value of their purchasing power,” said Sezzle Chief Executive Officer and Co-Founder Charlie Youakim.

Fintech 130

Fintech Minneapolis social media Retail 130

PYMNTS

OCTOBER 10, 2020

That’s been mostly off the menu this year — you might have heard that there’s a wicked bug going around – so those of us who can’t be sated by chopped beef or its tasty cousins are “steaking” out new territory. Which returns us to the quest for a righteous ribeye, done to perfection. In the U.S. But fine dining was hit hardest of all.

Omaha 254

Omaha social media Analysis Industry 254

Social Assurance

DECEMBER 14, 2021

Time and again, no matter the event, communities have rallied together to respond to these hardships. These community leaders play a vital role in helping areas react, regroup, and rebuild. During, and particularly following, a time of crisis, community financial institutions are the ones who need to make their voices heard the most.

Community 15

Community Branding Resources Kentucky 15

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. After doing some research on suppliers, the duo found quite a staggering gap between wholesale and retail prices in watch brands.

social media 101

social media Branding Millennials Groups 101

Independent Banker

JULY 30, 2015

Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers. Our members are thought leaders and visionaries who are the backbone of every community,” he says. “Our ICBA Social Media Monitor. Go Local Initiative.

Resources 70

Resources social media Marketing Tools 70

PYMNTS

AUGUST 31, 2020

Those needs are a viable social media to grab younger consumers and an expansion of its eCommerce capacity. For us, we’ve been really focused recently on rolling out some eCommerce features. TikTok began testing new social commerce features last year. TikTok’s U.S. interim head Vanessa Pappas told CNBC it could happen.

social media 131

social media Massachusetts United States Branding 131

Social Assurance

OCTOBER 25, 2019

Figuring out how to dress up your social channels is a lot like trying to find a Halloween costume. You may see another brand looking great, but when you try it on, it’s just not the same. This season, we’re here to help you avoid getting spooked by your social channels with tips and tricks for popular platforms.

social media 12

social media How To Video Branding 12

PYMNTS

SEPTEMBER 12, 2018

In some ways, Strava is a very much like any social media platform, albeit with a slightly narrower focus than most. It is getting very serious about the larger social media play and the ecosystem it hopes to build around it. Quarles is new to his job, having come on board last spring, but he is not new to social media.

social media 100

social media Exercises Training Leadership 100

PYMNTS

JANUARY 29, 2018

That sense of purpose, paired with a savvy presence on social media, brought the business a large and devoted following — and has seen the firm expand from shoes to other environmentally sound and charitably oriented accessories like bags, hats and sunglasses. Social Entrepreneurship Done Right.

social media 104

social media Study Branding San Francisco 104

Social Assurance

SEPTEMBER 10, 2021

In the first segment of our Building a Brand series, we defined what a brand is and the importance of differentiating your brand message within the financial industry. Once you’ve established that brand message and clarified your brand direction, it’s time to begin rolling out your new and enhanced financial brand.

Branding 15

Branding social media Case Study Study 15

PYMNTS

SEPTEMBER 14, 2018

Luxury style and quality brands, offered at a more middle-class price point and sold directly to consumers, is increasingly crowded terrain in apparel retail. La Ligne’s main area of focus, according to Howard, is building their brand cautiously – and with an eye toward being profitable and scalable. We’re listening.”.

Retail 134

Retail Innovation Branding social media 134

Social Assurance

JUNE 15, 2021

Is your community something you’re proud of? What effort are you putting in to better your community? Financial brands are truly are the heroes in their communities. Our Community Spark award recognizes banks and credits that are going above and beyond to create a spark and make a difference.

Community 15

Community How To social media Branding 15

PYMNTS

OCTOBER 5, 2020

It starts with a 3D foot scan that allows us to accurately assess the size and shape of the foot. All of this information allows us to be much more precise in selecting footwear for our customers, ensuring that we get the right fit and comfort. The retailer’s primary communications vehicle is email.

Technology 131

Technology Retail North Carolina National 131

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. In order for your financial brand to stand out, you have to cover all your bases.

Branding 15

Branding social media Online Case Study 15

Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. By Beth Mattson-Teig.

Community Bank 91

Community Bank Community Tampa North Carolina 91

PYMNTS

JANUARY 10, 2020

Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels. It is important to note the foundational role that payments has played in our community’s trust in Airbnb,” Shrauger said.

Millennials 131

Millennials social media Mobile Payments 131

PYMNTS

MAY 30, 2018

The industry is booming, and consumers who shop for beauty products have no shortage of brand options in stores and online. There are traditional players, and now there are digital native brands and startups, so the cosmetics industry has become a very crowded industry,” he said. “So, Beauty Buyers Go Digital.

Data 110

Data Branding social media Online 110

Social Assurance

JULY 1, 2020

Boycotts are nothing new – neither is brands acting as activists for causes. Some organizations have included activism as a central part of their brand for years, such as Patagonia’s interest in environmental preservation. It’s becoming more and more common to see brands actively embrace different forms of social activism.

Branding 15

Branding social media Community Course 15

Banking 2020

OCTOBER 16, 2014

Jill discussed VWCU’s ongoing partnership with University of Arizona’s football organization and how their recent online video campaign has increased engagement with the local community. In a few sentences, can you tell us about Vantage West Credit Union? Can you tell us about a recent initiative you have been working on?

Arizona 68

Arizona social media Tucson Video 68

Social Assurance

SEPTEMBER 10, 2019

While what’s trending on Twitter usually makes great social conversations, it can be tough for financials brands to break through the noise and grow a loyal following. As this social network relies heavily on user to user interactions, it can be challenging to generate content while simultaneously connecting with followers.

Branding 12

Branding social media Community US 12

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction.

Innovation 195

Innovation social media Branding Marketing 195

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

South State Correspondent

JULY 24, 2023

The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Bank Lesson : Banks should consider developing and amplifying a signature brand element through their marketing. Walk into the average branch, and it’s usually hard to discern a bank’s brand.

Marketing 195

Marketing social media Branding Apple 195