How Madhappy Turned T-Shirts Into A Lifestyle Brand
PYMNTS
FEBRUARY 8, 2019
When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. The hoodies feature the brand’s unique hand stitching — which according to Madhappy means that no two hoodies are ever exactly alike.
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