article thumbnail

Vans Skates Into LA With Community-Driven Concept

PYMNTS

There’s community-based and community-driven. Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing.

article thumbnail

Activewear Brand Approaches D2C With A Purpose

PYMNTS

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Madhappy Turned T-Shirts Into A Lifestyle Brand

PYMNTS

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. The tees and hoodies are all manufactured in Los Angeles. We wanted to create a community.

Branding 124
article thumbnail

The Untapped Power of Brand in Banking

Jeff For Banks

And so were the Uber cars in my recent trips to Los Angeles and Nashville. So, if you are asking, “what does brand get you?”, Ask the Experts My firm is not a marketing or branding firm. Tim had great insights for banks on brand. For Netflix, Forbes estimates the brand value at $11.5 Is brand worth it?

article thumbnail

All Grown Up And Ready To Pop Up: eTailers Turn To Pop-Up Store Gurus

PYMNTS

For digitally native brands moving from the web to brick and mortar, startups are providing a platform to help with the transition. When brands are ready to open up shop, Nejati seeks to help them go from idea to grand opening in about a month. Pop-Up Retail Trends.

article thumbnail

Facebook To Open Small Biz Pop-Up Concept In Select Macy’s

PYMNTS

The move will bring 100 popular small businesses and digital brands on Facebook and Instagram into retail stores — just in time for the holiday shopping season. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.

Las Vegas 149
article thumbnail

Delivery Service goPuff Buys West Coast-Based BevMo For $350M

PYMNTS

The $350 million deal is expected to close within 30 days, the Los Angeles Times reported. The blog post touted BevMo's loyal customer base and said the company has a "deep infrastructure" and "iconic brand" to match goPuff's tech-driven system. West Coast, according to a blog post from goPuff.