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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Why community banks should partner with fintechs

Independent Banker

With consumer expectations seeming to evolve faster every year, community banks could consider partnering with a fintech to keep up with technological innovation. Swashbuckling, nimble, well-funded and unapologetically entrepreneurial, fintechs are offering innovations that allow community bankers to dream big in a host of ways.

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TikTok Dives Deeper Into Corporate Marketing

PYMNTS

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

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Payments Innovation: Brand Of Choice Driven By Consumer Experience

PYMNTS

Not innovating is not an option. Perhaps in the early days of digital banking and mobile apps, innovative technology was a “nice to have,” but that is no longer the case. The Bank Innovation Readiness Index , in collaboration with payments solutions provider i2c , provides evidence to back that up.

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Coolest Brands 2016: Silicon Valley BankFintech’s ‘Community’ Bank

Bank Innovation

That happened long ago — just ask Silicon Valley Bank, a financial institution built to serve the world’s center of innovation. Silicon Valley is coming to banking? Few bankers can claim better knowledge of what the tech giants are up to. Startups, you say? SVB claims it banks a staggering two-thirds Read More.

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Beautycounter Embraces D2C Innovation With Purpose

PYMNTS

No matter how innovative they are, companies still need to get paid. And not many companies this year have combined business model creativity with payments innovation more than Beautycounter. We’ve listened to our community and their requests for different payment options – more and more retailers are offering this as an option.

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Building A Digital And Subscription Community For Hockey Parents

PYMNTS

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The company’s largest target market is the 12-and-under age group.

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