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Casper Warns Social Media Celebs Could Pose Investment Risk

PYMNTS

mattress-in-a-box company Casper has underscored the increasing power of social media influencers to propel or hinder brands. Use of social media and influencers may materially and adversely affect our reputation,” the company said.

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How important is a social media community in banking?

Abrigo

Much like the internet was once considered a fad, the same was said not so long ago about social media. The social network truly connects people. Clearly, those in the “social media is a fad” camp were mistaken. Clearly, those in the “social media is a fad” camp were mistaken.

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Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Likewise, the company used social as a means to find new brands and products to feature. It makes sense.

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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. From its start, Nubank has had the audacious goal to become the most influential financial services company in the World.

Branding 221
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Forget Twitter And Instagram, Big Brands Are Moving To TikTok

PYMNTS

But as of this week, the phrase is getting a modern, digital upgrade thanks to combined efforts of Burger King and Chinese-based short-video social media site TikTok. We are investing in our digital channels and are always looking for innovative ways to engage with guests,” the company said in a statement.

Branding 222
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Vans Skates Into LA With Community-Driven Concept

PYMNTS

There’s community-based and community-driven. Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. Our downtown L.A.