Data Enablers: Wiland’s Marketing Research Helping Consumers
PYMNTS
NOVEMBER 4, 2016
And then there’s the challenge of how to use marketing research to reach the right consumer in the right channel and the right time with the right message. Wiland operates one of the largest consumer databases, tracking more than $220 billion in transactional, SKU-level data — transactional and behavioral — for over 235 million Americans.
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