What’s the ROI, Kenneth?
Gonzobanker
APRIL 27, 2015
At a meeting of chief risk and credit officers from 15 of the 50 largest card issuers in the United States, someone asked the group “How many of you have ‘360-degree-view-of-the-customer’ projects currently under way?” Anyone who thinks it’s because the ROI is needed to justify any IT investment is wrong.
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