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PayPal Invests In Extend As Merchants Seek New Ways To Boost Online Conversion

PYMNTS

Even online merchants who offer customers extended warranties at the time of sale traditionally see about a 4 percent or 5 percent conversion rate. Meritech Capital led the funding round, with participation from existing investors Great Point Ventures and Shah Capital Partners.

Online 334
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Pandemic Leads D2C Pet Brands To Navigate Digital Shift

PYMNTS

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. The physical locations have mixed status depending on the state, between essential and non-essential companies, but many have stayed alive with “order online pick up in store” services or curbside pickup.

Branding 166
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Estee Lauder Agrees To Buy Asian Beauty Brand

PYMNTS

In what is reportedly its first acquisition of an Asian beauty brand, Estee Lauder Cos. Have & Be also owns Do The Right Thing, a men’s grooming brand. by buying hot brands and focusing on younger shoppers across the industry. He noted that the brand is attractive for its online presence and skincare business.

Branding 101
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BNPL Is Poised To Light Up The COVID Holidays With Affordability

PYMNTS

Debatably the most impactful payments innovation of recent years — and that’s saying something — BNPL is having a massive impact on retail, as evidenced by the proliferation of brands and the steady flow of venture capital to players that are defining the space. Bridge Millennials Crossing Over To BNPL. Like their love of BNPL.

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Second Biannual ‘Afterpay Day’ To Feature More Than 6K US Brands

PYMNTS

The company will partner with top fashion and beauty brands and retailers for the event, which offers its two million U.S. Customers can shop a record amount of amazing deals from the most loved fashion and beauty brands. Afterpay is a marketing channel to the world’s most valuable customers, the millennial and Gen-Z cohort.”.

Branding 117
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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
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Melding Digital With Physical Rescues In-Store Retailing

PYMNTS

Consumers are more willing to shop in stores than they were in June, in fact, on one condition: Retailers must allow them to pay using the digital to order online for curbside pickup.”. Ten percent more Gen X consumers would shop in stores now than in June, and 5 percent more millennials would do the same than in June.”.

Retail 252