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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
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How The DTC Model Is Gaining An Edge In Commerce

PYMNTS

They are not only Representing a $50 billion annual global industry, the product appeals to millennial consumers who are moving toward their peak earning years, according to Otherland Founder Abigail Stone. “I One recent example comes from Los Angeles-based Pepper. The company has raised $5.6

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Retail’s Ups And Downs: Amazon Pop-Ups, John Lennon And The iPhone 7

PYMNTS

Is John Lennon a brand? Wells Fargo settled the investigation, which was sparked by the Consumer Financial Protection Bureau, the Office of the Comptroller of the Currency and the Los Angeles prosecutor, last week by agreeing to pay a fine of $185 million.

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11 New Restaurant Concepts Reimagining Fast Food & Casual Dining

CB Insights

Instead, new millennial-inspired and tech-infused dining trends have been emerging across the US and internationally. Many of yesterday’s casual dining brands are dying, but not because millennials “don’t eat out.” This approach to marketing is enabling a new wave of specialized fast-casual brands to take root.

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The 2015 GonzoBanker Awards

Gonzobanker

We don’t know what Los Alamos National Bank’s marketing department was drinking when it designed the customized water bottle labels, but we’re giving them big points for creativity. Department Whose Brand Isn’t Improving Award. Diebold seizes the merger moment with fledgling Wincor Nixdorf to change its already well-known brand.