Weirdness Is Currency In The Attention Economy
PYMNTS
JANUARY 26, 2018
They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. Then there was the epic Wendy’s Twitter account and Denny’s Tumblr, which capitalized on meme culture and internet sass. The KFO drone packaging was only available in India, only on select orders, and only on Jan.
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