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Yelp Wins Court Ruling About Negative Online Reviews

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A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. An appeals court rejected Yelp’s argument, but the Supreme Court found in favor of the online review platform. A colleague disagreed.

Online 104
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Digital Privacy, Security Issues Take Spotlight At Congressional Hearings

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The move comes amid increasing global focus on matters related to online privacy and data security — and as the idea of regulating social media is gaining currency. Yet those consumers still use free online marketing services and continue shopping more online, handing over increasing amounts of data to digital firms.

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Apple, Nike Lose Favor With Chinese Consumers

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A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

Apple 101
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FaceCake And Changing The Definition Of Try Before You Buy

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Shopping for apparel online is tricky in any case, and shopping for accessories can be particularly taxing because, while one can get a fine feel for the look of a piece, the actual fit is something quite difficult to discern — as looking at an image of an object doesn’t quite tell its scale.

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Does Destination Maternity Chain Bankruptcy Signal Larger Trends?

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though they also operate under such brands as Motherhood Maternity and Pea in the Pod stores. “As As the retailer has dealt with deteriorating finances and a heavy debt load, it has been facing fortified competition from larger retailers that have the resources to invest in their online businesses,” that report added. Larger Trends.

Trends 101
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NEW REPORT: Taking The Sting Out Of Cumbersome Customer Support

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While it’s nice to be able to shop from the comfort of the couch, purchasing online can be rather confusing for some consumers. To ease the online shopping experience, retailers are increasingly turning to social media platforms to offer consistent support to their customers. And Toys R Us isn’t alone.

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Target’s Rapid Reset

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Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. Unlike her competitor for the title of Generations X’s Martha Stewart, Gwyneth Paltrow, Teigen has built a brand around being accessibly aspirational.