PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

PYMNTS

JUNE 24, 2019

California Found , for instance, is essentially a boutique gift box of artisanal goods from the Golden State. All of the items—such as hand-blended hair serum and handmade fruit spray—are made by California artisans, with no big corporate brands included in the boxes. The Brands.

Regional 100

Regional California social media Branding 100

PYMNTS

MAY 29, 2020

“The flexibility of our business model allows us to stay ahead of these changes as we serve customers through our two distinct brands Nordstrom and Nordstrom Rack. He said spend among customers who shop both brands increases four to 11 times on average. Retail continues to evolve,” he said.

Cards 144

Cards Strategy Marketing Strategies Online 144

PYMNTS

SEPTEMBER 22, 2016

Metromile has its eyes next on policies for California, Illinois and Washington. Our go-to market strategy is focused on large urban areas and aimed at developing a brand with each city that we roll out into. How does Metromile work? It sells insurance directly to those who will use it.

Pennsylvania 100

Pennsylvania New Jersey Oregon Policies 100

The Financial Brand

SEPTEMBER 1, 2023

This article An Effective Marketing Mix Isn’t One Size Fits All appeared first on The Financial Brand. Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.

Marketing 31

Marketing Strategy Branding social media 31

PYMNTS

AUGUST 9, 2019

Amazon followed on the week’s second big robotized delivery news with the announcement that its delivery robot Scout had begun deliveries in Irvine, California. Scout saw its first tests in Amazon’s Seattle backyard — and company officials predict California will prove an easier testing ground with it sunnier and milder weather.

Strategy 144

Strategy San Francisco Policies Data 144

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

Industry 78

Industry Branding social media Retail 78