South State Correspondent

MAY 1, 2024

Gentle Monster Background Founded in 2011 by Kim, Gentle Monster initially struggled to break through against large brands like Luxottica which controls an estimated 30% of the US market, and is behind almost every single designer eyeglass brand you can think of, including Ray-Ban, Oakley, Armani, Ralph Lauren, Chanel, Prada and many more.

Innovation 195

Innovation social media Branding Marketing 195

South State Correspondent

MAY 31, 2023

The advent of generative artificial intelligence is about to shift branch strategy again to re-raise the question – how can we get the most out of our branches? Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing.

Data 195

Data Branch Strategies Strategy Mobile 195

The Financial Brand

OCTOBER 27, 2014

The use of pop-up branches and social media by Wells Fargo provided a low-cost way to introduce and promote their Apple Pay partnership. Branch Strategies Strategic Marketing Apple Pay Facebook guerrilla marketing LinkedIn Pop-Up Branch Twitter Wells Fargo'

Apple 32

Apple Branch Strategies social media Strategy 32

Independent Banker

MARCH 15, 2015

Bank of America has more than a dozen employees charged with handling social media monitoring and responses. The number of transactions processed per branch dropped 14 percent over the same time period. Most of the nationwide bank chains have teams of specialists manning 24-hour contact centers.

Community Bank 70

Community Bank Community Operations Retail 70