article thumbnail

10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

The advent of generative artificial intelligence is about to shift branch strategy again to re-raise the question – how can we get the most out of our branches? Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing.

Data 195
article thumbnail

Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

How Banks Can Leverage: While not exactly a banking innovation, banks can better allocate capital to COIs. The brand became a global hit as a result, and soon, every fashion-forward woman wanted a pair of Gentle Monster sunglasses. COI marketing for banks should always be a top priority.