Branch Strategies Branding Marketing Trends 
The Financial Brand
FEBRUARY 13, 2024
This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. The search for organic growth keeps Frost busy with brick and mortar, bucking the trend for most banks. Now it's adding marketing fuel.
Independent Banker
SEPTEMBER 1, 2021
As banks head into planning sessions for 2022, it has perhaps never been more important for financial institutions to invest time and resources into market studies and research. At La Macchia Group, we do not ascribe to the falsehood that “the bank branch is dead,” however, you cannot ignore the fact that the way people bank is changing.
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The Financial Brand
NOVEMBER 2, 2021
The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Traditional banks still have a leg up on digital competitors, but it's slipping. Here are key ways they can hold onto their advantage.
The Financial Brand
NOVEMBER 23, 2021
Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The bank's CMO reveals key tactics.
The Financial Brand
JUNE 2, 2021
retail market and hands off 80 branches and 800,000 customers. Mass Market and Citizens Reaps the Reward appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Citizens Financial wins big as the overseas giant concedes the U.S. The post HSBC Retreats from the U.S.
The Financial Brand
NOVEMBER 3, 2021
For institutions, ITMs help with staff shortages, market growth and branch efficiency, but few consumers use them. The post What It Will Take to Have Interactive Tellers Catch On with Consumers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Those that do, like them.
The Financial Brand
SEPTEMBER 7, 2021
Financial institutions everywhere are haunted by a tight labor market. The post Why Banks Are Barely Keeping Up with Staff Shortages In a Covid World appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But there are innovative ways to attract and retain employees.
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