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Tracksmith: Taking DTC Running From Heartbreak Hill To The Global Market

PYMNTS

Boston is home to the world’s “statement race” — the Boston Marathon. you’d be hard-pressed to find a Chowdahead who doesn’t think Boston is the running capital of the world. you’d be hard-pressed to find a Chowdahead who doesn’t think Boston is the running capital of the world. Bostonians take their running seriously.

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Why Doing Retail For Runners Isn’t About Chasing The Mass Market 

PYMNTS

There is no shortage of startups that enter the wild world of direct-to-consumer (DTC) retail to address a hole in the market that leaves a massive number of consumers underserved. The first of which, he said, was that all of these big brands weren’t really focused on runners and running as of the early 21st century.

Retail 101
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Mastercard And BJ’s To Offer A ‘Priceless’ Boston Experience

PYMNTS

Boston doesn’t quite make it into the top tier of U.S. The credit card company and retail wholesaler announced on Tuesday (Aug. The credit card company and retail wholesaler announced on Tuesday (Aug. cities, like New York, L.A. The prize? Maripi Jalandoni, EVP of U.S. ”

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Ouai Prepares For Ulta Beauty Store Rollout; Reliance Industries Launches Retail Service

PYMNTS

Online brands are growing their presence in the physical world by bringing their products into brick-and-mortar stores. Ouai , a hair and body care brand founded by celebrity hairstylist Jen Atkin, will roll out some of its merchandise in 1,200 Ulta Beauty locations in addition to the retailer’s website on Sunday (Jan.

Retail 131
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Why Health And Beauty Retailers Are Driving Digital Innovation

PYMNTS

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. More than six in 10 health and beauty firms — or 61.7

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Amazon Pushes Retailers To Same-Day Delivery

PYMNTS

In data that will likely surprise anyone who has avidly watched retail over the last few years, the market is trending strongly toward same-day delivery. After all, 51 percent of retailers say they offer same-day delivery, a massive jump from the 16 percent offering it only a year ago. As of today (Sept. As of today (Sept.

Retail 101
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That Inexplicable In-N-Out Burger, And Marketing Stunt #Fails

PYMNTS

This week, the world was presented with a truly unusual retail mystery: The Case of the Inexplicable In-N-Out Burger. A host of potential resolutions to the mystery flooded across the web – the most popular being that this was some kind of marketing stunt by In-N-Out, possible portending a New York opening. The Many Ways to Go Wrong.

Marketing 202