Remove Books Remove Community Remove Marketing Remove social media
article thumbnail

Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195
article thumbnail

Vans Skates Into LA With Community-Driven Concept

PYMNTS

There’s community-based and community-driven. The brand is well-known for using its community of skateboarders for design ideas and marketing. The studio will serve as a central hub for consumers and creatives, with the goal of giving back to the local community. Our downtown L.A. “Downtown L.A.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Coronavirus And The Global Rush To Create Connected Communities

PYMNTS

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

Community 150
article thumbnail

How Adventure Commerce Is Finding New Adrenaline Through Social

PYMNTS

Tour operators who offer a wildlife adventure or a skydiving experience may face a common challenge: How can they market their activities to the right travelers? To reach those customers, some businesses are turning to social media networks designed around travel offer deals and reservations. Social Networks for Businesses.

article thumbnail

Amazon Who? Independent Booksellers Find New Allies

PYMNTS

Stores sell books online using Bookshop by sharing their designated link on social media, email newsletters or their websites. If a customer opts in, their local bookstore gets that email address to use for direct marketing. A few weeks later, it was selling about $5,000 worth of books each day. Then, COVID-19 hit.

article thumbnail

SMB Profile: Looking Forward To Christmas In Connecticut

PYMNTS

Paul Listro, co-owner of Breakwater Books , remembers the day well. “We I remember being really disappointed that no one was going to see the shelves or the books for a long time.”. The classics and science-fiction sections were hardly the biggest casualty of the Guilford’s Green’s tight small business community.

article thumbnail

Fair Value Accounting and Silicon Valley Bank Failure

South State Correspondent

Some blame the dilution of the Dodd-Frank provisions, others the lack of oversight by regulators, and others still blame social media for exacerbating the deposit run. Even using Level 3 measurements (non-observable) market input values creates better estimates of the economic value of the bank than historical costs.