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easyJet’s New Instagram Booking Takes Off

PYMNTS

Social media is a terrific breeding ground for travel envy — there is no faster way to find yourself wishing you were in a more exotic, warmer and more pleasant climate than to view someone else’s social media images of already being there. Net result: tourism to Wanaka increased 14 percent.

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Luxury Brands Add Eateries In China To Attract More Customers

PYMNTS

Luxury brands like Mercedes and Tiffany & Co. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media. We’ve been fully booked for a couple of weeks.”. Two spots at the bar at 8:30 p.m.,” the woman told her friends.

Branding 131
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Social Shopping Struggles With The Burden Of Potential

PYMNTS

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. Savvy Brands. percent from the prior year.

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Marketing Deposits Like Barbie

South State Correspondent

The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Bank Lesson : Banks should consider developing and amplifying a signature brand element through their marketing. Walk into the average branch, and it’s usually hard to discern a bank’s brand.

Marketing 195
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TikTok Triggers Surge In Toy Sales As Kids Play At Home

PYMNTS

She added that it makes sense that if children are home almost all of the time, they are likely “spending more time than ever before” on digital entertainment like social media. Toy company Zuru told CNBC that 20-25 million TikTok video views featuring its “5 Surprise Mini Brands” drove an increase in sales.

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More High-End China Retailers Add Eateries

PYMNTS

Luxury brands like Mercedes and Tiffany & Co. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media. We’ve been fully booked for a couple of weeks.”. Two spots at the bar at 8:30 p.m.,” the woman told her friends.

Retail 130
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Corona (Beer) Takes Hit From COVID Naming

PYMNTS

You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. Someday this will be a marketing case study.