PYMNTS

DECEMBER 13, 2019

It’s a world that has sprung up around the spending power and tastes of millennials and Gen Zers, and it’s getting hard to keep track of all the available options. Enter the platforms, complete with algorithms and tools to discover and price-compare any experience or item that can be booked or rented online. Where’s the Trust?

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Fraud Millennials Comparison Online 130

PYMNTS

DECEMBER 30, 2020

Many enjoyed huge first-day price pops, heating up the IPO market even more — and 2021 seems poised to only continue the fireworks. Popular stock-trading app Robinhood Markets reportedly recently hired Goldman Sachs to lead a possible 2021 IPO that would value the company at more than $20 billion. Robinhood ($20 Billion+) .

Marketing 198

Marketing Company Online Management 198

PYMNTS

SEPTEMBER 12, 2018

Today, Simpson believes it’s easier than ever before to build a brand online with tools like Instagram and Facebook. Of course, entrepreneurs can market and sell their experiences through many different channels on the internet. Fixers sees millennials as their target market, as they tend to prefer experiences over things.

Millennials 108

Millennials Customer Experience Online Course 108

PYMNTS

MAY 19, 2018

There have been a number of great commercial jingles in the history of commercials — tunes so catchy that they stick, almost forever, and remind us of brand names simply by nature of being so catchy. These days, though, we call them Bridge Millennials. ” The Changing Buying Habits Of Millennial Parents.

US 105

US Millennials Branding Retail 105

PYMNTS

AUGUST 14, 2019

India-based hotel and booking site OYO – which is the fastest-growing hotel chain in the world, according to the company – said it will invest $335 million into its European vacation rental venture, with the goal of expanding further and potentially competing with Airbnb, according to a report. There are 2.8 expansion.

Millennials 100

Millennials Resources Branding Company 100

PYMNTS

JULY 25, 2018

It’s a big market today (which will be an exponentially bigger market tomorrow), one that innovators from all over technology, retail, payments and financial services are rushing to get in on at the ground floor, even though that ground floor itself is being built underneath them. Rewards and loyalty schemes are way down on the list.

Marketing 100

Marketing Millennials Google Mobile 100

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. “I had goals just in terms of being successful, and I was sitting in a classroom essentially being asked to do a book report.

social media 101

social media Branding Millennials Groups 101

PYMNTS

APRIL 20, 2018

Travel was one of the first verticals the internet disrupted, and today there are not only countless platforms aggregating hotel rooms, cruises and flights; there are also an almost equally countless number of platforms that aggregate other travel platforms to make sure the customer can get the best value for their holiday booking.

social media 126

social media Resources Operations Marketing 126

PYMNTS

MARCH 11, 2016

As then-Senior Brand Director Paul Smailes told Ad Age in 2012 of the logic behind using an older protagonist, younger beer consumers would not “see him as a threat or as a reminder of accomplishments they hadn’t achieved yet,” but instead that they “needed to be someone to work toward, versus a mirror of themselves.”

Millennials 100

Millennials Branding Course Marketing 100

PYMNTS

JULY 6, 2018

Though millennial parents were hit with nostalgia, when it comes to the world of toy sales going forward, market watchers of all kinds have been asking themselves the same question for weeks: Now what? Geoffrey the Giraffe is, sadly, no more. Even in its declining days, Toys R Us represented some 12 percent of the U.S.

US 101

US Retail Branding New York City 101

PYMNTS

JUNE 1, 2016

Hipmunk released data last week that showed bookings to Trump Hotels have suffered a marked decline ever since their namesake’s political campaign has been an issue in the national consciousness. Regardless of anyone’s political leanings, it’s clear that the market does not agree with the Donald.

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San Francisco Retail Las Vegas Cleveland 100

PYMNTS

APRIL 13, 2019

There are many mechanisms in the market designed to help match consumers to offerings that are suited to them. Sanctuary Ventures , which describes itself as “the first global media lifestyle brand serving a horoscope/tarot/supernatural-seeking millennial audience,” recently raised $1.5 But are they really the right products?

Millennials 136

Millennials Retail New York City Branding 136

PYMNTS

AUGUST 4, 2016

Meanwhile, Samsung is tackling the African market ahead of Apple and Android, and Google announces a way to avoid app downloads. Millennials Eschew Bank Mobile Wallets. The study found that both millennials and non-millennials want to use mobile to manage finances, and cash is becoming less important to both groups.

Samsung 100

Samsung Google Mobile Millennials 100

PYMNTS

AUGUST 3, 2017

Today, few travelers would go to an agent to book a flight – they’d just do it themselves online. Buying a cheap secondhand car may seem like a smart compromise between having no wheels and buying a fancy, brand-new vehicle. The company was built on the belief that, if Amazon could do it for books, why couldn’t they do it for food?

Online 104

Online Branding Texas Google 104

PYMNTS

MARCH 21, 2019

The site also has a secure messaging platform that allows users to communicate and book an item. The aim, Prew noted, is to build something curated for the mid- to high-end of the market. A user who wants to rent an item can submit a request to book the item, and the owner has 48 hours to accept or decline.

Retail 130

Retail Millennials Company Security 130

PYMNTS

SEPTEMBER 4, 2019

In an interview with PYMNTS, Richard Noguera , chief information security officer at Yapstone , discussed the findings of the playbook titled “ Meeting the Millennial Need For AI-Powered Visual Shopping.”. AI has its place in the subscription commerce market, said Noguera, who cited the ability to foster a sense of “mass personalization.”. “It

Millennials 110

Millennials Data social media Analytics 110

PYMNTS

AUGUST 6, 2018

And before there was Chase, there was LevelUp, the branded mobile payments platform that used those same cube-shaped readers to enable QR code payments at the physical POS for consumers with the LevelUp app. Brands franchisees who are now being asked to get on board the Grubhub delivery platform. Big, Little Online Market Share.

Online 125

Online Branding Mobile Millennials 125

PYMNTS

FEBRUARY 27, 2018

Target Market. Whipster seeks to serve a variety of riders, including millennials who’re looking for a new way to get around cities. The entire millennial generation is really contemplating modern travel in the urban area,” Olinger said. “The They don’t want cars. They don’t want the hassle of owning a car.”.

Tampa 103

Tampa Millennials San Diego Illinois 103

PYMNTS

AUGUST 22, 2018

The online marketplace has disrupted any number of verticals, changing the way we shop and spend, and where we grab must-have items — from books to rugs to lamps, and sometimes from across international borders. We operate the only truly global luxury digital marketplace at scale, seamlessly connecting brands, retailers and consumers.

Online 101

Online Retail Branding Data 101

PYMNTS

SEPTEMBER 18, 2017

Sure, Nielsen reports that physical media sales are down (again), but one music marketplace is doing so well it was just able to launch four new marketplaces: one each for film, comics, books and posters. Can their products or services be re-branded or associated with forward-moving trends to win over a new generation of consumers?

Millennials 109

Millennials Retail Google Apple 109

PYMNTS

FEBRUARY 27, 2020

In an interview with Karen Webster, Maeve McKenna Duska, SVP at USA Technologies , said that ambitious retailers have an opportunity to seize valuable market share within a relatively underdeveloped channel of commerce. It’s also reminding customers that their brand is ‘there,’ and there is brand affinity. …

Retail 131

Retail Comparison Technology Branding 131

PYMNTS

FEBRUARY 11, 2019

The youngest of the bridge millennials – those 30- to 40-year-olds who today represent the first generation of connected consumers with spending power – will be having their mid-life crises at the age of 50. That’s been the case in markets such as the U.K. The year is 2039. By then, it might be. Sure, more terminals in the U.S.

Online 197

Online Retail Mobile Branding 197

PYMNTS

APRIL 18, 2019

A big part of the trend is driven by younger consumers — that is, the interest on the part of millennials in using recycled clothing, and caution on the part of the luxury brands in terms of what they can do online. According to the company’s own estimates , the resale market will grow to $41 billion by 2022.

Retail 117

Retail Online Trends Course 117

CB Insights

AUGUST 6, 2017

After a client requested copies of all our recent market maps, we decided to take it a step further. Below you’ll find a collection of all our CB Insights market maps and unbundling/disrupting graphics. 145+ Tech Startups Focused On Transforming Capital Markets In One Market Map. This post is broken into sections.

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Industry Marketing Fintech Software 78

PYMNTS

JANUARY 19, 2017

As more brands begin to catch on to the growing popularity of the pay-as-you-go lifestyle of many consumers — who, at an increasing rate, are enjoying the convenience that comes with putting off the decision to own — the subscription commerce landscape is impacting new industries in some very unique ways. Risky Business.

Branding 100

Branding Millennials Course Examples 100

PYMNTS

OCTOBER 27, 2017

Then it moved into physical goods and real-world experiences: Stitch Fix, MoviePass and box-of-the-month clubs (for books, records, pet goods, you name it). They want to engender loyalty to the brand for aspirational customers to get their trial and, hopefully, drive adoption in the form of ownership,” Burkhart said. Why Subscription?

Millennials 104

Millennials Industry Resources Branding 104

PYMNTS

JUNE 10, 2017

Carnicelli also noted that consumers book travel and comparison shop using digital and mobile channels to a much greater extent than ever before — and that conventional wisdom around travel bookings has changed. And green/sustainable/socially conscious/travel is growing into an increasingly valuable market to pursue.

Branding 123

Branding Comparison Report Washington 123

PYMNTS

JUNE 4, 2018

Millennials loved it even more: Only 57 percent reported watching primetime TV live that year, opting instead to watch prerecorded and/or streaming video or to play video games. A consumer who wants to read a book now can open Amazon and get it in one click on their Kindle, or listen to it via Audible books. Why Context Matters.

Video 113

Video Innovation Branding Google 113

PYMNTS

MAY 19, 2016

While that may sound like a line from a self-help book, it’s actually a business strategy that more and more retailers are adopting. According to Market Realist , Sephora has played a major role in JCPenney’s comeback in recent years. Sometimes, true growth comes from looking inward first. Stores within stores.

Retail 100

Retail New York City Strategy Millennials 100

CB Insights

NOVEMBER 6, 2018

GAFA’s search data, smart home devices, advertising and marketing capabilities, and more offer compelling use cases for the beauty industry. Simultaneously, the beauty industry is looking towards tech to provide an edge in an increasingly crowded market. Search data helps brands understand shopper preferences.

Google 72

Google Apple Industry Branding 72

PYMNTS

AUGUST 14, 2017

Take a look at this chart, which lays out grocery chain market share. Walmart has the largest market share at 14.2 In 2015, the tech media was gaga over Snap and its ability to corral the so-called most valuable eyeballs in media: the millennial. This one is particularly amusing. percent, the next biggest player is Kroger at 7.2

Innovation 109

Innovation Online Google Millennials 109

PYMNTS

JANUARY 30, 2017

Wilson added that younger companies — “you could classify them as millennial business owners” — are new to their respective marketplaces, working with Plasso to bring their new business ideas to fruition. Agreeing with Webster’s assessment that smaller firms are enjoying a “robust business environment” within the U.S.,

Course 100

Course Millennials Payments Resources 100

PYMNTS

DECEMBER 4, 2019

As of the end of 2018, for instance, Google research found that 36 percent of international travelers “would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.” Not only that, but 57 percent of “U.S.

Leadership 131

Leadership Industry Google Groups 131

PYMNTS

JULY 17, 2016

A product of its times, fast fashion tapped into its millennial core audience’s two favorite things: saving money and novelty. What the last few retail cycles instead indicate is that consumers quickly noticed that fast fashion chains offered similar styling, similar color patterns the middle market counterparts for far less money.

Retail 100

Retail New York Millennials Branding 100

PYMNTS

DECEMBER 4, 2019

As of the end of 2018, for instance, Google research found that 36 percent of international travelers “would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.” Not only that, but 57 percent of “U.S.

Leadership 130

Leadership Industry Google Groups 130

CB Insights

SEPTEMBER 24, 2018

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. Meet Maya, our hypothetical wellness-focused millennial consumer.

Trends 76

Trends Branding Examples Industry 76

PYMNTS

FEBRUARY 15, 2018

Plus, the app’s digital gallery has both store-based savings (from the “Big” and “Little” book of savings the brand puts out each month) as well as various manufacturer coupons. Having had it in the market now for a few months, we’ve absolutely seen that Add-to-Card coupons are a massive hit with our customers.

Leadership 109

Leadership Mobile Massachusetts Retail 109