PYMNTS

NOVEMBER 28, 2016

It’s as simple as adding a “sponsored content” tag on a blog post, an adequately transparent product plug by a YouTube celebrity or even a rapid-fire reading of the fine print — anything that informs the audience that what they’re consuming isn’t completely impartial. Both are clear and present branded campaigns — and they still draw crowds.

Branding 100

Branding Millennials social media Marketing 100

William Mills

MAY 4, 2017

With the proliferation of communication channels available today—from traditional print media and broadcast to online and social media—effectively managing a credit union’s communications strategy is a complicated business. Both millennials and Gen X tend to consume content in the evening hours (8 p.m.

Millennials 50

Millennials social media Groups Branding 50

William Mills

MAY 11, 2016

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Branded version is available. ^KT. Fiserv is meeting that need for FIs and millennials. Industry leader Fiserv is tackling the issue account opening for Millennials. The account has a tie into social media and sharing.

Video 40

Video Mobile social media Analytics 40

Insights on Business

APRIL 28, 2017

Recently, new digital technologies – driven by cloud, mobile, social media and analytics – have significantly lowered entry barriers and put customers much more at the center of the banking relationship. Wary of alienating existing customers, they do not want to alter their current branding.

Digital Banking 171

Digital Banking User Experience Branding social media 171

Independent Banker

MARCH 15, 2015

Texting millennials enters their private zone. Millennials want to be acknowledged. Millennials are leery and untrusting of sales pitches, but they’re eager for unbiased financial information and assistance. But do community banks know the unwritten rules of successfully engaging with millennials? Seek permission.

Millennials 70

Millennials Community Bank Community social media 70

Independent Banker

FEBRUARY 24, 2015

Texting millennials enters their private zone. Millennials want to be acknowledged. Millennials are leery and untrusting of sales pitches, but they’re eager for unbiased financial information and assistance. But do community banks know the unwritten rules of successfully engaging with millennials? Seek permission.

Millennials 70

Millennials Community Bank Community social media 70

Insights on Business

JANUARY 31, 2019

Coffee chains continuously evolve their branding, in-store design and the way they deliver their offerings to not just keep “the coffee experience” fresh, but also to appeal to the next generation of consumers. How else could I have written this blog if not for the inspiration from the visit that was paired with the stimulation from caffeine?

Payments 107

Payments Fraud San Francisco social media 107

PYMNTS

APRIL 27, 2016

So they decided to go all in and offer branded wedding gowns (starting at $150) along with a pile of accessories, shoes and a bit of everything wedding. “It In my experience, we aren’t really seeing brides actually wearing those gowns to the extent that you might think,” noted Kim Forrest, an editor for the WeddingWire blog.

Retail 100

Retail social media United States New York City 100

PYMNTS

NOVEMBER 27, 2017

REI opted outside : their attendant social media campaign showed people hiking and enjoying nature while eschewing the crowds at the mall. ModCloth did not close their doors — since they are a digital brand, they have no doors to close. That’s why we’re breaking up with Black Friday and giving back,” the brand wrote on its blog.

social media 101

social media Branding Retail Millennials 101

William Mills

SEPTEMBER 7, 2016

William Mills Agency will be live blogging at Finovate Fall 2016. Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. Check back for new updates throughout the day. 09:47 am Finovate Fall 2016 Day 1 Recap. William Mills and K.T. 01:59 pm InSpirAVE – [link] – @InSpirAve.

Mobile 40

Mobile Cards Fraud Data 40

PYMNTS

JULY 1, 2016

Digitally driven consumers need more than just an emailed survey or online flyer for meaningful engagement with brands. Andy Kulina: I think what’s happened in the last 10 years is that social media has really changed the way that everybody communicates with each other, especially across digital channels.

Branding 106

Branding social media Examples Marketing 106

PYMNTS

JUNE 4, 2018

Millennials loved it even more: Only 57 percent reported watching primetime TV live that year, opting instead to watch prerecorded and/or streaming video or to play video games. Commerce in context is a new commerce channel for brands and payments players because it offers consumers much more than simply making a purchase online.

Video 113

Video Innovation Branding Google 113

MyBankTracker

NOVEMBER 23, 2020

Electric vehicles are at the forefront of the innovative automotive industry and Telsa is the brand leading that charge. It’s the world’s leading brand in the industry on electric vehicles. How to Buy Facebook Stock: Invest in the Social Media Network. 4 Investments Millennials Should Be Considering.

How To 52

How To Analysis New York City social media 52

CB Insights

JULY 20, 2017

Colorescience , a chemical-free skin care brand, ranked third with a $15M investment. Within branded cosmetics, startups focused on skincare have attracted the most deals. In May 2017, L’Occitane added its second portfolio company in LimeLight by Alcone , a makeup and chemical-free skincare brand. Series A in March.

Trends 28

Trends Branding social media San Francisco 28

Jessica Ellerm

JUNE 18, 2017

In an environment of eroded consumer confidence and trust in big brands, this is significant. Of course the danger with such strategies in today’s hyper-social world are ensuring public positions aren’t seen as tokenism. And don’t the big brands know it.’ This year the Qantas share price hit a decade high.

Millennials 45

Millennials Fintech Branding social media 45

CB Insights

OCTOBER 10, 2017

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” Mint’s pre-launch blogging strategy that got them 20,000+ customers. In aggregate, they command $1.3

Tools 78

Tools Millennials US Maine 78

PYMNTS

APRIL 7, 2017

In the company’s blog post, Uber’s director of policy research Betsy Masiello wrote, “This is simply not true — and had the Times asked us whether it was, we would have explained the reality of what happens when Uber grows in a city: Riders enjoy lower pickup times and drivers benefit from less downtime between trips.”.

New York 100

New York social media Millennials Maine 100

South State Correspondent

JULY 19, 2023

Instead of producing a mass ad to stereotype all millennials, bank marketing AI now allows a level of precision to produce content that can appeal to a single individual or to a mass of customers with a single intent. Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required.

Marketing 195

Marketing Training Video Tools 195