Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods
CB Insights
OCTOBER 23, 2018
Technology companies are controlling online and offline points of sale, intercepting shopper data, managing customer relationships in place of CPG brands, and more. They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. Retailers move downstream. Brands move upstream.
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