Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods
CB Insights
OCTOBER 23, 2018
Since then, Peltz has continued to push P&G to re-evaluate its R&D strategy, bring in more external talent, and focus on innovation. Technology companies are controlling online and offline points of sale, intercepting shopper data, managing customer relationships in place of CPG brands, and more.
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