Big Data Digital Strategies Marketing social media 
Abrigo
MARCH 6, 2017
The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics.
PYMNTS
APRIL 18, 2017
“As the pace of digital change is accelerating daily, last-mile delivery companies will need to leverage digital solutions to remain relevant and competitive in a fast-changing market,” the executive said in a statement. More than 70 percent said they have a social media presence.
CB Insights
JANUARY 6, 2019
The key focus areas are big data analytics and multi-channel customer outreach strategies; projects such as on-can printing, wearable technology, and Bluetooth beacons are noted on the Coca-Cola website. Notable Projects: Kellogg’s NYC has embraced social media. L’Oreal — Open Innovation.
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