Remove Big Data Remove Customer Experience Remove social media Remove User Experience
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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

More than ever – millennials seek customized experiences without a corresponding increase in prices. Cognitive systems are pivotally helping banks enhance customer experiences, uncover new insights, and improve speed and quality of decisions. Interact using natural language, context and reason.

Marketing 156
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Taking banking real-time – what does it mean for customer experience?

NCR

If they have a complaint, for example, they expect to get a response via social media within minutes, while the idea of waiting up to five working days for an application to be processed is completely alien to many. A real-time insight into experience. But what does this mean for the banking sector?